Empathy in Business Communication

By Jill Lublin
Jill Lublin, Author, Profit of Kindness: How to Influence Others, Establish Trust, and Build Lasting Business Relationships
Business procedures and management decisions are based on facts and not emotions. As a consequence, business communication strategies are also based on quantifiable factors. This reality makes even the self-proclaimed value-based organizations hard to articulate empathy.
Through improvements in business ethics, leadership styles, working environment, carbon footprint and overall company culture, businesses can turn into empathic organizations.

Read More

How Good Leaders Keep Their Top Talents

By Jill Lublin
High-performing employees contribute extensively in achieving business results. Hence, companies have designed programs from benefits and compensation to training and development to retain them. Despite this, the Harvard Business Review article by Jean Martin and Conrad Schmidt stated that 12% of all the high potentials in the companies they studied were actively searching for a new job. What should a good leader do, then?
1. Good leaders connect to their employees.
Good leaders know how to communicate the mission of the company and its importance to the employees’ daily work.

Read More

The Profit of Kindness – 7 Pathways to Return on Kindness (ROK)

By Jill Lublin
Featured in Home Business
It was go time! I was invited to speak at a conference on an island near Vancouver, British Columbia. I emerged from the ferry, and greeted my driver. As I moved towards the car, my feet flew out from under me and everything went black. I woke up in a hospital the next day. My brain was foggy, while bolts of pain radiated from fracturing both ankles. Bedridden, and immobilized,

Read More

Top 10 Hints from the Best-Selling Book “Guerrilla Publicity”


Introduce yourself with a sound bite. Few people have time to listen to the full story. Use language that will grab and captivate the media, show them your star potential and make them want to move mountains to advance your career.
Come from the heart.  To successfully promote your product or service: you must honestly believe in what you’re promoting and you can’t fake it.
Follow-up. The magic formula for getting publicity is follow up,

Read More

Guerrilla Publicity: The Do’s and Don’ts of Media Follow Up

The way you handle the media is the key to achieving desired success. They are finicky. Aim for the headlines, Jill Lublin has the inside scoop on what makes the media smile and what makes them cringe.


Not takng “no” for an answer
Long news releases
Lying, hype, and misrepresentations
Lack of Preparation
Small Talk
Repeated cold calling
Name dropping
Lack of focus
Confirmation calls
Not following up requests
Same ideas
Getting upset

Brevity –

Read More

The Do’s & Don’ts of Networking

The Do’s & Don’ts of Networking
Networking is the process of building and maintaining relationships. It’s the development of a team that will support your efforts and the efforts of your network teammates to reach your respective goals. Networking is about forging bonds and sharing.
Networking Do’s:

Believe networking will work
Target the right audience
Make a strong first impression
Network with those you emulate
Talk to everyone you meet
Learn to read people
Be willing to help
Be prepared
Find common denominators
Bring value
Be honest,

Read More

The Publicity Hound: Tips, Tricks and Tools for Free Publicity

20 Questions to Keep You on the Guerrilla Publicity Track
Here are 20 questions to ask yourself to stay on the Guerrilla Publicity Track. They are from my best-selling book Guerrilla Publicity, available on
Savvy Publicity Hounds will be able to answer “yes” to most of these questions.

Do you know who you are and what you do?
Can you express it positively and clearly in under 30 seconds?
Do you always carry your business card and ask for others?

Read More

How to Become a Celebrity on a Shoestring Budget

How to Become a Celebrity on a Shoestring Budget – Five Things You Can Do to Become a Guerrilla
by Jill A. Lublin
Master showman PT Barnum said, “A terrible thing happens without publicity … NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible waste if ignored. Publicity is the most overlooked marketing tool and also the least expensive,

Read More

Seven Steps to Getting Known – Guerrilla PR for the Entrepreneur

Seven Steps to Getting Known – Guerrilla PR for the Entrepreneur
Jill A. Lublin
So you’ve started your own business and you’re ready to let the world (or your neighborhood) know. Now it’s time to add public relations to the list of your entrepreneurial skills. Public relations is human relations and a critical aspect of growing your business. Everything you say and do is part of your PR campaign. It is the image you project every day to everyone you meet.

Read More

The Secrets to Successful Connecting

By : Jill Lublin

Connecting is the art of building relationships; relationships that last. It’s the forming of bonds with people that can grow into deeper, closer, more meaningful relationships.
Making close connections is essential because people prefer to work and interact those with whom they feel connected. They share common interests, feelings, values, and beliefs. They trust them and want to help them more. Instead of concentrating on

Read More