Articles

Make a Name for Your Business

By : Jill Lublin

We live in a world of competition, where everyone is looking to beat the other. This competition can be evidently seen in the business world, where there are numerous companies that offer the same product or service, and to the same target market. In such case, a business needs to differentiate itself from its competitors to capture the attention of the audience and gain a better market share.
This is where the publicity comes in. The more effective the

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Using Publicity to Increase Your Income

By : Jill Lublin

For a new business, the ultimate objective of doing promotion and publicity is to, spread the word and consequently increase the revenue. No matter how good and extraordinary the service a business offers, unless it is backed by a solid publicity strategy, it will never yield any money and the whole uniqueness of the product would be futile.
Publicity – if done right – is directly proportional to making money. The more you publicize the more you earn money.

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