Articles

Seven Steps to Getting Known – Guerrilla PR for the Entrepreneur

Seven Steps to Getting Known – Guerrilla PR for the Entrepreneur
Jill A. Lublin
 
So you’ve started your own business and you’re ready to let the world (or your neighborhood) know. Now it’s time to add public relations to the list of your entrepreneurial skills. Public relations is human relations and a critical aspect of growing your business. Everything you say and do is part of your PR campaign. It is the image you project every day to everyone you meet.

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The Secrets to Successful Connecting

By : Jill Lublin

Connecting is the art of building relationships; relationships that last. It’s the forming of bonds with people that can grow into deeper, closer, more meaningful relationships.
Making close connections is essential because people prefer to work and interact those with whom they feel connected. They share common interests, feelings, values, and beliefs. They trust them and want to help them more. Instead of concentrating on

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Make a Name for Your Business

By : Jill Lublin

We live in a world of competition, where everyone is looking to beat the other. This competition can be evidently seen in the business world, where there are numerous companies that offer the same product or service, and to the same target market. In such case, a business needs to differentiate itself from its competitors to capture the attention of the audience and gain a better market share.
This is where the publicity comes in. The more effective the

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Using Publicity to Increase Your Income

By : Jill Lublin

For a new business, the ultimate objective of doing promotion and publicity is to, spread the word and consequently increase the revenue. No matter how good and extraordinary the service a business offers, unless it is backed by a solid publicity strategy, it will never yield any money and the whole uniqueness of the product would be futile.
Publicity – if done right – is directly proportional to making money. The more you publicize the more you earn money.

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