The Return on Kindness (ROK) Plan: 7 Pathways to Profit

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Generating kindness currency can happen by focusing on seven character traits, or seven pathways. These steps do not need to be done in any particular order, and what is even greater about them is you can reap the benefits immediately by just implementing one or two; no need to do all of them right out of the gate. As you think about your business model and consider where kindness currency can be spent, you might find that your business is already sufficiently doused in one or two traits while you want to focus on building more equity in other areas.


What Is Kindness?

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Kindness in all of its simplicity is a loaded word. It’s a catch-term for a host of other traits, behaviors, emotions, and actions, which must be exhibited on a daily basis in order to cash in on kindness. Just as we pay for goods and services using cash, credit, and even barter, kindness currency varies. So let’s expand its definition by offering the many characteristics of kindness, the very characteristics that make up the seven pathways to profit: compassion,


Kindness: A Business Contradiction or Useful Convention?

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Doing hard work, providing highly skilled services, innovating a product, or opening a business while expecting nothing in return is typically viewed as a contradiction to profitable operations. This is why when Mark went without compensation for the hours of expertise he patiently lent me without asking for anything in return, I was humbled. He provided an example I knew I wanted to follow and it made me think. I wanted people to feel about me the way I felt about Mark,