Jill Lublin ilə
Connecting bina münasibətlərin sənəti; ki, münasibətlər son. Bu, daha dərin çevrilə bilər ki, insanlar ilə istiqrazların əmələ var, yaxın, daha mənalı əlaqələr.
Möhkəm əlaqələr yaratmaq üçün, Bu təkliflər edin:
Sizin sənət təkmilləşdirmək. Yüksək keyfiyyətli çatdırmaq. Siz əla nə etmək, habelə edilə bilər. "Keyfiyyətinə görə heç bir əvəz var,"T. Harv Eker dövlətlər. Təmin keyfiyyəti görkəmli Əgər, Əgər şəbəkə çox nə yoxdur. İnsanlar üçün şəbəkə edəcək. Onlar haqqında başqalarına danışmaq və tövsiyə edəcəkdir. İnsanlar yüksək keyfiyyətli təmin edənlər, başqalarının müraciət sevirəm. "Bu, onlara yaxşı baxmaq edir.
Stick to the facts. It’s easy to exaggerate and promise more than you can deliver, but it doesn’t pay. Be honest. Connect with potential customers by telling them the results your goods and services have achieved. Better yet, document the results, put on demonstrations, and show them proof. Provide them with endorsements from satisfied customers; take them to sites to your goods or services in operation with other customers. Then explain to your prospects exactly how you can help them.
Don’t promise too much — especially if you may not be able deliver. Be completely honest. It’s better to lose a sale and stay on good terms with the prospect than to land the sale and subsequently alienate the customer. If your honesty costs you a deal, think of it this way: the customer may remember your truthfulness and call on you again. However, if you over-inflate or fail to deliver, your future with that prospect will be doomed, over, kaput. Plus, aggrieved customers tend to tell their friends about their dissatisfaction — especially when they feel they were intentionally deceived.
When you’re looking for business, offer your goods or services at an attractive price. Be fair and don’t gouge; build trust. Give potential customers a price incentive for giving you their business. When you have performed well for them, you can use them showcase to sell future customers. You will also have forged connections with satisfied customers who will give you repeat business and recommend you to others.
Ask satisfied customers to give you endorsements or letters of commendation. Have them write on their letterheads how excellently you performed. Post the commendations on your Web site, hang copies in your office, and keep them in a scrapbook that you can show potential customers. Insert them in your brochures and sales materials.
Jill Lublin is the author of two national best selling books, Guerrilla Publicity (which is considered the PR bible and is used in university marketing courses), and Networking Magic (which went to #1 at Barnes and Noble). She is a renowned strategist and international speaker. As the CEO of the strategic consulting firm, Promising Promotion, Jill has created successful techniques that implement bottom line results.
| Uğurlu Connecting üçün sirləri Jill Lublin ilə |
| Connecting is the art of building relationships; ki, münasibətlər son. It’s the forming of bonds with people that can grow into deeper, yaxın, daha mənalı əlaqələr. |
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