Archive for the ‘Get Noticed Get Referrals’ Category

The Power Referral Program

Monday, December 15th, 2014

Branding expert Dick Bruso has developed the Power Referral Program®. His system is premised on the belief that people do business with you for four reasons. Because:


  • They trust you.
  • They like you.
  • You are competent in your area of expertise.
  • You have integrity.


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Saturday, November 15th, 2014

Adjust your attitude. Assume the role of the person that you want to be; a person who has already achieved success.

botanical-gardens-christchurch“Always self-promote’ 24/7 and be very intentional.” Tommy Newberry the author of The 4:8 Principle (Tyndale House Publishers, 2007) states. “First, know what your end game is, where you want to be, how you want to be perceived, at least 10 years down the road if not 20 or 30. The clearer you know at the outset what you want your life and career to be, the easier it will be figure out how you should promote yourself.”

According to Newberry, “Aligning your habits with the person you want to be is the first step in making yourself attractive to others.” Exude confidence, competence, not doubt. “Don’t use wishy-washy words like ‘hope to’ and ‘if all works out well,’” Newberry warns. “Claim future as a certainty. Act now with the confidence that you would have if you already accomplished you biggest goals.”


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Monday, September 15th, 2014

1920100_803526366342551_1540553558_nWhen I first started my business, I felt that I should be able to run every aspect of it myself. After all, I reasoned, it was my business and I should handle whatever was involved. Soon, I found that although I had skills, I also had holes; big, gaping holes where I was deficient. I knew publicity and I had a talent for connecting people, but I didn’t understand what a P & L was and why I needed it.

So I had to get training to learn the language, find out what was involved, what I could deduct, what was taxable, and all I was required to do. Then, I had to learn how to keep records, fill out forms, and make timely payments.

Much of what I had to learn didn’t come easy. I didn’t like it and it took valuable time away from productive, enjoyable activities that were building my business. So first chance I got, I hired a bookkeeper and then a CPA.


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From Email Inquiries to Tangible Contracts: Communicating Properly to Create Working Relationships

Sunday, November 17th, 2013

As soon as possible, confirm all verbal agreements. Take the initiative and contact the other party while the terms are still fresh in your minds. Confirm your agreement even if you plan to execute a formal contract so that no questions exist on the basic deal.

In early June, Stan, a motion producer, called me. He said that he was interested in working with me on a project that would not start until the fall. However, he called me then to make contact, introduce himself, and ask a few preliminary questions. He then inquired about my experience promoting films and in working with film publicists. He seemed pleased with my answers and concluded by saying that he would get back in touch with me by August 1.

I answered Stan’s questions and we held a pleasant, productive conversation. After he hung up, I sent him the following email along with my explanation sheet: (more…)

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Having Integrity

Tuesday, October 22nd, 2013

If you have integrity, you will get noticed,” T. Harv Eker believes. “So few people have integrity that if you have it, you will standout. Keep your word, be reliable, do what you said you would, over deliver.”

Businesses that last are based on integrity. They always do a great job, strike fair deals, and treat people well. They exist to serve their customers, not just their shareholders. Reliability and value are the foundation, the base, from which businesses must build because their customers want to deal with those they can depend upon. They don’t want to give their money to companies they disrespect.


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Sunday, September 15th, 2013

Get noticed by being professional please your clients and customers by learning what they want and always delivering it. People have many choices, they can give their business to many companies. So consistently provide what they want or they won’t continue to do business with you. And they definitely won’t recommend you to others.

When sellers court customers, they make many promises. Words are bandied about; expectations are formed as are misconceptions. Misunderstandings can undermine relationships so avoid them by identifying everyone’s expectations as soon as possible. On every project, find out what each of you expects to receive and agrees to give.

Learn what each customer wants. You can’t meet their expectations if you don’t know what they want. When I work with a client, my first questions are, “What do you want and what are your objectives?” When I get answers, I know exactly what I must do and where I must focus. I make a list of everything my client wants and read it to him or her. We clarify anything that isn’t clear and make changes and additions. Then I create a plan that details how I will work with my client to accomplish all his or her goals.


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Being completely present

Wednesday, May 15th, 2013

Get noticed by being completely present. “Lots of people attend events, but are distracted and are not in the present moment,” Sandra Yancey finds. “As they talk to you, they scan the room for better opportunities. I call that ‘arriving,’ not being ‘present.’

 “When I meet people, it is my responsibility to make the most of it: to be more aware, intentional, cognizant, and present. I must understand that this is a new relationship for me and that I have the choice of acting in ways that take this relationship to the next level.

 When you’re with others, let them speak. Start by being silent and listening.


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Distinguishing yourself

Sunday, April 14th, 2013

Get noticed, but attract the right kind of attention. Forget the myth that, “all publicity is good publicity.” Think instead of Howard K. Stern, Paris Hilton, or Brittany Spears. Perhaps in the past, just being noticed was enough; when people knew your name, for whatever reason, you had arrived. Today, however, brand consciousness and instantaneous communication makes building and maintaining strong, positive public opinion a must.

Conversely, bad publicity has become the kiss of death. It’s like an oil spill that sludges all in its path. It creates a stain that’s hard, if not impossible, to remove. Bad publicity seeps in and tarnishes the name of the polluter; it makes it the object of derision, and a bad citizen that everyone wants to go away.

“The best way to get noticed is to always try to help others,” Sandra Yancey Founder and CEO of eWomanNetwork explains. “Reach out and be inquisitive by asking others, ‘Who is you ideal client and what is your greatest business challenge today?’ People will talk about themselves. When they do, find ways that you can help them. Give them contacts, leads, information, resources, or whatever else they may need.”


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The new environment

Friday, March 15th, 2013

With Robbie Motter and Roberta Shaler

I’m sure you’ve noticed how business has changed. We’ve left the era where companies could sit back, coast on their reputations, and let customers vie to do business with them. Now, everything has speeded up and is usually in flux. In business, change is no longer unusual or an isolated event — it’s now the norm.

To succeed today in business, you can’t stand still — regardless of how well you may now be doing. Expect change, continual change. Expect your markets to be filled with new players and more to join every day. Notice how local businesses have gone global and competition has grown fierce. American products are now filled with components made all over the globe. Labels, instructions, and manuals are printed in multiple languages. Tactics that served you brilliantly may soon be faded and flat.


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5 Sound Bite Mistakes

Thursday, March 7th, 2013
By Susan Harrow

In this new age of media 2.0 the media is more often searching for experts when they have the need rather than pouring over hundreds of useless press releases that don’t have information that is relevant for their audience. So even if you haven’t sent out a press release you could get that important call from the media – if you’ve positioned yourself correctly on the Internet.

On the flip side did you know that now with YouTube and Time Machine that what you say could haunt you forever? Once a video of you is posted or something you said shows up on the Internet there’s no way to take it back. With the advent of technology what you say will stay around in eternity and anyone can access it at any time. This is why it makes it so important that you pay attention to what you say and how you say it.

That’s right, your reputation, your credibility, your brand, your livelihood could disappear with one bad article or one TV appearance gone south. But it doesn’t need to be so. Don’t make these five mistakes.


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