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Archive for the ‘Guerrilla Publicity’ Category
Be the News — Easy Tactics for Publicity Success!
Tuesday, May 1st, 2012How to Become a Celebrity On a Shoestring Budget
Wednesday, August 24th, 2011aster showman PT Barnum said, “A terrible thing happens without publicity … NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible waste if ignored. Publicity is the most overlooked marketing tool and also the least expensive, least risky…
Publicity, public relations, and advertising
Publicity is free media exposure for your product or service. Public relations (PR) is the overall planning and strategy for dealing with the media. Advertising is paying to promote your product or service. Say, for example, you have a lemonade stand. Your PR strategy is to use word of mouth to promote your product. With the little extra money you have, you hire your brother to post flyers (advertising). In the mean time, a thirsty runner with no money jogs by and you give her a cool drink on the house. Because she’s the editor of your local paper, the next day your lemonade stand is prominently displayed on the front page. Business booms. That’s publicity.
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Play the Numbers Game and Play It Well
Thursday, June 2nd, 2011The relationships you build with the media are mutually beneficial. The media constantly needs fresh information and they look for people like you to provide it. Expect, but don’t be discouraged by disappointment and rejection. The media sees thousands of press releases and notes every day.
Here’s a few ways you can make the numbers game work for you:
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Build Relationships From Your Heart Day & Night with a Targeted Market
Friday, April 29th, 2011Become a guerrilla publicist by building relationships from your heart day and night with a targeted market.
Your relationships are your most valuable asset. Because you’re in business for the long haul, your best business will come from your best relationships. When building relationships, think in terms of:
Campaigns, not ads
Careers, instead of jobs
Decades, rather than days, months, or years
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Know Who You Are, Know What You Want & Sing Your Praises Often
Wednesday, April 20th, 2011Master showman PT Barnum said, “A terrible thing happens without publicity …NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible waste if ignored. Publicity is the most overlooked marketing tool and also the least expensive and least risky.
Your starting point to build guerrilla publicity is to know who you are, know what you want & sing your praises often.
Know who you are.
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