Most people are uncomfortable promoting themselves. Debbie Allen, the author of Confessions of Shameless Self-Promoters (McGraw-Hill, 2005), and a professional business speaker polled thousands of members of her audiences. She found that 85% were uncomfortable with the idea of promoting themselves. Their feelings stemmed from their being taught that modesty is a virtue and they boast or brag.
Noted speaker, Mimi Donaldson (www.mimidonaldson.com, Bless), author of Bless Your Stress It Means You’re Still Alive (Yes! Press, 2001), adds, “When mother said, ‘Don’t toot your own horn,’ mother was wrong. We were taught that the key was to work hard ¾ if you worked hard, you would be noticed. However, when you work hard, what you get is more work. So, to prevent yourself from being completely swamped and to do what you want, you have to toot your own horn.”
“Women have it a little harder because they were raised with the admonition that it is not ladylike to toot your own horn,” Donaldson notes. “So women need a little extra push. Fortunately, over the past 20 years, we’ve done a much better job. I’ve watched women grow and one of the main barometers is how good they are becoming at self-promotion.”
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