Archive for the ‘Networking Magic’ Category

3 Steps to Forming Networks That Consistently Send You Referrals

Monday, April 14th, 2014
Jill Lublin, Katrina Sawa & Susan Rueppel

Jill Lublin, Katrina Sawa & Susan Rueppel at eWomen Network Business Symposium

We all have networks. They consist of everyone we know: our friends, family, and business associates. Our doctors, dentists, dry cleaners, mechanics, and CPAs are also members of our networks.

Why Build Your Network?


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Don’t Talk in Code: Making Your Business Message Clear

Friday, December 13th, 2013

Jill in Australia Trade Fair Seminar

Language can be unclear so define all key terms to make sure that everyone is speaking the same language. For example, I tell people that I am going to help them create a message that the media will say yes to. Many people may not understand what I mean by the word “message,” so I define it for them. Their message is a one or two sentence introduction that explains the benefits they will provide.

Jeannie, a technical writer, specializes in simplifying highly complex information. She can make the most difficult, dense, and confusing material easily understandable. Jeannie was hired by Jackson, who was fascinated by nuance, subtlety, and hidden meanings. Jackson always found everything to have a deeper, a more complex, or ambiguous meaning. When Jeannie and Jackson worked together, it was a disaster. They engaged in a mental tug of war with each of them pulling in opposite directions. Although they liked each other and compromised to accommodate the other, they were never able to reach a happy medium and could not successfully work together.


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Overcoming discomfort

Thursday, August 15th, 2013

Most people are uncomfortable promoting themselves. Debbie Allen, the author of Confessions of Shameless Self-Promoters (McGraw-Hill, 2005), and a professional business speaker polled thousands of members of her audiences. She found that 85% were uncomfortable with the idea of promoting themselves. Their feelings stemmed from their being taught that modesty is a virtue and they boast or brag.

Noted speaker, Mimi Donaldson (, Bless), author of Bless Your Stress It Means You’re Still Alive (Yes! Press, 2001), adds, “When mother said, ‘Don’t toot your own horn,’ mother was wrong. We were taught that the key was to work hard ¾ if you worked hard, you would be noticed. However, when you work hard, what you get is more work. So, to prevent yourself from being completely swamped and to do what you want, you have to toot your own horn.”

“Women have it a little harder because they were raised with the admonition that it is not ladylike to toot your own horn,” Donaldson notes. “So women need a little extra push. Fortunately, over the past 20 years, we’ve done a much better job. I’ve watched women grow and one of the main barometers is how good they are becoming at self-promotion.”


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