Archive for the ‘Networking’ Category

Have Your Referral Sources Pre-Market You

Thursday, January 15th, 2015

When your referral sources recommend you, they should sell you to potential clients and make them eager to work with you. Then, when potential clients contact you, all you have to do is close the deal — if you want to work with them.

 

Most referral sources will pre-market you if they know you produce outstanding results. Most sources only want to recommend the best because it makes them look good and they prefer to associate with the best.

(more…)

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Remaining Fresh

Wednesday, October 15th, 2014

Networks are constantly in flux — people come, go, and move in different directions. They get tired, bored, burned out. Changes in their lives may prevent them from helping you. Your relationship with them may be wonderful for a while and then become less productive or peter out. Circumstances change; solutions that always hit the mark may no longer work.

 

1004611_657954810899708_804907510_nAt times, you have to make changes; some of your network partners may not be performing well or may be holding you back. The referrals they make may not be helping your career. If they no longer provide quality leads and referrals, you may have to shift that member to your friends list from your business associates list.

(more…)

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Terms

Friday, August 15th, 2014

jill_10Language can be unclear so define all key terms to make sure that everyone is speaking the same language. For example, I tell people that I am going to help them create a message that the media will say yes to. Many people may not understand what I mean by the word “message,” so I define it for them. Their message is a one or two sentence introduction that explains the benefits they will provide.

Untitled

Jeannie, a technical writer, specializes in simplifying highly complex information. She can make the most difficult, dense, and confusing material easily understandable. Jeannie was hired by Jackson, who was fascinated by nuance, subtlety, and hidden meanings. Jackson always found everything to have a deeper, a more complex, or ambiguous meaning. When Jeannie and Jackson worked together, it was a disaster. They engaged in a mental tug of war with each of them pulling in opposite directions. Although they liked each other and compromised to accommodate the other, they were never able to reach a happy medium and could not successfully work together.

(more…)

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Confirming Agreements

Tuesday, July 8th, 2014

frankmckinneyAs soon as possible, confirm all verbal agreements. Take the initiative and contact the other party while the terms are still fresh in your minds. Confirm your agreement even if you plan to execute a formal contract so that no questions exist on the basic deal.

In early June, Stan, a motion producer, called me. He said that he was interested in working with me on a project that would not start until the fall. However, he called me then to make contact, introduce himself, and ask a few preliminary questions. He then inquired about my experience promoting films and in working with film publicists. He seemed pleased with my answers and concluded by saying that he would get back in touch with me by August 1.

I then placed an entry on my calendar for August 1st to remind me to contact Stan if I had not heard from him. When he did not call, I called him and he was grateful. He referred to my email, raised a few questions, which we discussed, and we agreed to work together. We concluded our agreement in no time flat and began an enjoyable, productive relationship.

(more…)

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

3 Steps to Forming Networks That Consistently Send You Referrals

Monday, April 14th, 2014
Jill Lublin, Katrina Sawa & Susan Rueppel

Jill Lublin, Katrina Sawa & Susan Rueppel at eWomen Network Business Symposium

We all have networks. They consist of everyone we know: our friends, family, and business associates. Our doctors, dentists, dry cleaners, mechanics, and CPAs are also members of our networks.

Why Build Your Network?

(more…)

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

What Does Teamwork and David Letterman Have in Common?

Wednesday, March 19th, 2014

To succeed in business, it takes teamwork; you can’t make it without help. The day of the Lone Ranger is long gone and even he had his trusty sidekick. Business is now a team sport.

Think how many credits run at the end of a motion picture — they can scroll for dozens of screens. People in pit crews at NASCAR races or those who back up the star attractions at live performances are only the ones you see; many more work behind the scenes.

Recently, I attended the David Letterman show, which was a hoot. Throughout the show, Letterman occupied center stage while an extensive team, who viewers generally don’t see, constantly buzzed around him. In addition, to the band and his cast of on-camera players, Letterman has dozens of writers and production and technical people who even the audience never sees.

(more…)

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

You Can’t Do It Alone! A Little Help Can Go a Long Way in Business- Here’s How you Find

Monday, February 17th, 2014

When I first started my business, I felt that I should be able to run every aspect of it myself. After all, I reasoned, it was my business and I should handle whatever was involved. Soon, I found that although I had skills, I also had holes; big, gaping holes where I was deficient. I knew publicity and I had a talent for connecting people, but I didn’t understand what a P & L was and why I needed it.

So I had to get training to learn the language, find out what was involved, what I could deduct, what was taxable, and all I was required to do. Then, I had to learn how to keep records, fill out forms, and make timely payments.

Much of what I had to learn didn’t come easy. I didn’t like it and it took valuable time away from productive, enjoyable activities that were building my business. So first chance I got, I hired a bookkeeper and then a CPA.

(more…)

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Don’t Talk in Code: Making Your Business Message Clear

Friday, December 13th, 2013

Jill in Australia Trade Fair Seminar

Language can be unclear so define all key terms to make sure that everyone is speaking the same language. For example, I tell people that I am going to help them create a message that the media will say yes to. Many people may not understand what I mean by the word “message,” so I define it for them. Their message is a one or two sentence introduction that explains the benefits they will provide.

Jeannie, a technical writer, specializes in simplifying highly complex information. She can make the most difficult, dense, and confusing material easily understandable. Jeannie was hired by Jackson, who was fascinated by nuance, subtlety, and hidden meanings. Jackson always found everything to have a deeper, a more complex, or ambiguous meaning. When Jeannie and Jackson worked together, it was a disaster. They engaged in a mental tug of war with each of them pulling in opposite directions. Although they liked each other and compromised to accommodate the other, they were never able to reach a happy medium and could not successfully work together.

(more…)

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

From Email Inquiries to Tangible Contracts: Communicating Properly to Create Working Relationships

Sunday, November 17th, 2013

As soon as possible, confirm all verbal agreements. Take the initiative and contact the other party while the terms are still fresh in your minds. Confirm your agreement even if you plan to execute a formal contract so that no questions exist on the basic deal.

In early June, Stan, a motion producer, called me. He said that he was interested in working with me on a project that would not start until the fall. However, he called me then to make contact, introduce himself, and ask a few preliminary questions. He then inquired about my experience promoting films and in working with film publicists. He seemed pleased with my answers and concluded by saying that he would get back in touch with me by August 1.

I answered Stan’s questions and we held a pleasant, productive conversation. After he hung up, I sent him the following email along with my explanation sheet: (more…)

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Your outlook

Tuesday, July 16th, 2013

Jill with Robert Breiner at the Lancaster CA Chamber Luncheon

Remember back in school how different personalities emerged and distinguished themselves. Every school had characters such as the nerd, the rocker, the jock, the babe, and the brain. Yet the one we tend to remember most fondly is the clown.

We all noticed the clown because he made us laugh. He connected with everyone through his humor; by making everything funny. The clown could make the most ordinary situation, the gravest circumstance, and the blandest personality absolutely hysterical. During the darkest moments, his quips broke the tension and lightened the mood. Humor was his focus, his outlook, his forte. His wit was what distinguished him and how he connected.

(more…)

Post Footer automatically generated by Add Post Footer Plugin for wordpress.