Archive for the ‘Public Relations’ Category

Connecting

Saturday, June 15th, 2013

Connecting is the art of building relationships; relationships that last. It’s the forming of bonds with people that can grow into deeper, closer, more meaningful relationships.

Making close connections is essential because people prefer to work and interact those with whom they feel connected. They share common interests, feelings, values, and beliefs. They trust them and want to help them more. Instead of concentrating on closing one-time sales, work to build close, long-term connections that will endure.

Be honest and build trust. Exaggerating and falsifying may help produce quick sales, but over time, they will do you in. Overstating and failing to deliver as promised kills relationships because customers want what they were promised. Few will continue to conduct business with those who have not kept their word. Not delivering precisely as promised is the best way to ruin your reputation and brand.

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Publicity for Businesses is the Same All Over the World

Saturday, December 1st, 2012

Hello from the Kiwi land!!

Jill Lubin in New Zealand

I’m here in beautiful New Zealand doing speaking engagements. Watching businesses in New Zealand I have realized that publicity is really the same all over. 

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Ask For and Use Testimonials!

Thursday, August 30th, 2012

Jill with Jason Nast and Lee Pound.

Use testimonials from your customers to your advantage. They help build your credibility, so compile a testimonial file. Ask everyone you work with for written endorsements; leave no stone unturned!

Guidelines for securing Testimonials
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Taking the First Step

Friday, June 29th, 2012

OK, now you know that you have to take action and begin. The question is where do you start? Consider organizational events. They can be the ideal places to begin making contacts because virtually everyone who attends these events is there to network and make connections. Frequently, these events have been structured to facilitate networking. Specific times have been set-aside for attendees to meet one another, interact, and make connect.

The fact that these events are networking oriented can take the pressure off shy, uncomfortable newcomers. Since everybody has the same agenda, to connect with others, strangers will frequently approach you, introduce themselves, and engage you in conversations. When you talk with others, it breaks the tension, and makes it less frightening. You find that taking to the next person is easier and that you’re more comfortable.

A dizzying number of organizations hold networking events, so the trick is to attend those that could be most productive for you. Choosing the best events can take a little investigation and although every group is a potential source of referrals, some are clearly better than others. Therefore, it’s usually worth the time and effort to learn which can be the most opportune for you. Or start your own group.

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Where to-Get Noticed!

Monday, August 15th, 2011

In whatever you do, take that first, essential step; dive into the water. You may have developed the ideal solution for a major problem or invented a product that fills a critical void, but what good are they if you never implement your plans. Don’t waste your time sitting around, thinking, planning, and tinkering because you will never get your businesses off the ground. Instead, get started, do something, make a move. Put yourself out there and see where you land. Get wet; soaking wet.

Many people have little or no business experience. They have never taken business courses and don’t understand business terms. Business scares them; its alien territory, a place where they feel they don’t belong. When it comes to business, they don’t know what to do, where to turn, or who to ask for help. They are completely lost. They want to go into business, but fear that they will be devoured. Before long, the fire that fueled their passion sputters and dies.

You can’t succeed without trying. Venturing out, taking chances, is the only way to learn and to succeed. Many people simply won’t try because they are afraid to fail. They don’t try because it’s easier for their fragile psyches to accept that they didn’t try, than to admit that they tried and failed. They would rather not try than to try and not succeed. (more…)

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Top Ten Tips for Writing a Press Release That Will Get Noticed

Tuesday, July 5th, 2011

1. Type, never handwrite. Double space, use BIG margins, and leave lots of white space. Editors use the white space to edit.

 

2. Avoid BIG letterheads. They take up space on the page and can shout, “my message is weak, but look at my credentials.”

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Play the Numbers Game and Play It Well

Thursday, June 2nd, 2011

Jill with Mike Koenigs

The relationships you build with the media are mutually beneficial. The media constantly needs fresh information and they look for people like you to provide it. Expect, but don’t be discouraged by disappointment and rejection. The media sees thousands of press releases and notes every day.

Here’s a few ways you can make the numbers game work for you: (more…)

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