By Susan Harrow
In this new age of media 2.0 the media is more often searching for experts when they have the need rather than pouring over hundreds of useless press releases that don’t have information that is relevant for their audience. So even if you haven’t sent out a press release you could get that important call from the media – if you’ve positioned yourself correctly on the Internet.
On the flip side did you know that now with YouTube and Time Machine that what you say could haunt you forever? Once a video of you is posted or something you said shows up on the Internet there’s no way to take it back. With the advent of technology what you say will stay around in eternity and anyone can access it at any time. This is why it makes it so important that you pay attention to what you say and how you say it.
That’s right, your reputation, your credibility, your brand, your livelihood could disappear with one bad article or one TV appearance gone south. But it doesn’t need to be so. Don’t make these five mistakes.
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