aster showman PT Barnum said, “A terrible thing happens without publicity … NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible waste if ignored. Publicity is the most overlooked marketing tool and also the least expensive, least risky…
Publicity, public relations, and advertising
Publicity is free media exposure for your product or service. Public relations (PR) is the overall planning and strategy for dealing with the media. Advertising is paying to promote your product or service. Say, for example, you have a lemonade stand. Your PR strategy is to use word of mouth to promote your product. With the little extra money you have, you hire your brother to post flyers (advertising). In the mean time, a thirsty runner with no money jogs by and you give her a cool drink on the house. Because she’s the editor of your local paper, the next day your lemonade stand is prominently displayed on the front page. Business booms. That’s publicity.
Publicity is the art of convincing others to sing your praises for you at the same time you’re singing your own praises. You and others team up to tell the world who you are, what you do, and why it is so important. If the public doesn’t hear about you or your product or service, as Barnum pointed out, nothing will happen.
With advertising, those who purchase your service or product are your target customers. In publicity, the media is your target customer. One customer sold on your service or product equals one sale. One media representative sold can result in thousands of sales.
Jill Lublin nazioartean ospea lortu bozgorailu onena eta salmenta liburuen egile da., , Guerrilla Publizitate eta Magic eta komunikazioa. Aholkularitza estrategiko irmoa etorkizun handiko Sustapen eta sortzaile GoodNews Media zuzendari nagusia da, Inc. Jill nazio sindikatutako radio show Do Dream acoge, konektatzen Minutu izeneko TV show du, da eta bere hirugarren liburua McGraw-Hill da argitaratutako lan 2008. Zuen telefono bidez iritsi daiteke at 415-883-5455 edo by email at info@promisingpromotion.com.
Gai la página Orri oina, automatikoki sortutako Gehitu Plugin Orri-oina-era WordPress.
Tags: Guerrilla Publizitatea, Sustapen, Estrategikoa kudeaketa, Estrategia
Hey Jill,
This is a really simple, really good post. It’s amazing to me that there isn’t more content out there about creating publicity for yourself and your business. How do you recommend contacting a blogger, news site, etc. to get your business covered? In my case I’d like to build my personal name and online relationships. Do you have any tips for trying to promote yourself across blogs? I’m also really interested in guest blogging to build credibility, any advice there?
This was a really fun read! Thanks for this.
[...] Ikusi gainerako hemen: Nola zaitez Shoestring aurrekontua On Celebrity | , Jill Lublin-en bloga [...]