Distinguishing yourself

April 14th, 2013 by Jill Lublin

Get noticed, but attract the right kind of attention. Forget the myth that, “all publicity is good publicity.” Think instead of Howard K. Stern, Paris Hilton, or Brittany Spears. Perhaps in the past, just being noticed was enough; when people knew your name, for whatever reason, you had arrived. Today, however, brand consciousness and instantaneous communication makes building and maintaining strong, positive public opinion a must.

Conversely, bad publicity has become the kiss of death. It’s like an oil spill that sludges all in its path. It creates a stain that’s hard, if not impossible, to remove. Bad publicity seeps in and tarnishes the name of the polluter; it makes it the object of derision, and a bad citizen that everyone wants to go away.

“The best way to get noticed is to always try to help others,” Sandra Yancey Founder and CEO of eWomanNetwork explains. “Reach out and be inquisitive by asking others, ‘Who is you ideal client and what is your greatest business challenge today?’ People will talk about themselves. When they do, find ways that you can help them. Give them contacts, leads, information, resources, or whatever else they may need.”

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The new environment

March 15th, 2013 by Jill Lublin

With Robbie Motter and Roberta Shaler

I’m sure you’ve noticed how business has changed. We’ve left the era where companies could sit back, coast on their reputations, and let customers vie to do business with them. Now, everything has speeded up and is usually in flux. In business, change is no longer unusual or an isolated event — it’s now the norm.

To succeed today in business, you can’t stand still — regardless of how well you may now be doing. Expect change, continual change. Expect your markets to be filled with new players and more to join every day. Notice how local businesses have gone global and competition has grown fierce. American products are now filled with components made all over the globe. Labels, instructions, and manuals are printed in multiple languages. Tactics that served you brilliantly may soon be faded and flat.

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5 Sound Bite Mistakes

March 7th, 2013 by Jill Lublin
By Susan Harrow

In this new age of media 2.0 the media is more often searching for experts when they have the need rather than pouring over hundreds of useless press releases that don’t have information that is relevant for their audience. So even if you haven’t sent out a press release you could get that important call from the media – if you’ve positioned yourself correctly on the Internet.

On the flip side did you know that now with YouTube and Time Machine that what you say could haunt you forever? Once a video of you is posted or something you said shows up on the Internet there’s no way to take it back. With the advent of technology what you say will stay around in eternity and anyone can access it at any time. This is why it makes it so important that you pay attention to what you say and how you say it.

That’s right, your reputation, your credibility, your brand, your livelihood could disappear with one bad article or one TV appearance gone south. But it doesn’t need to be so. Don’t make these five mistakes.

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The Best Way to Build Your Business: Get Noticed

February 14th, 2013 by Jill Lublin

Jill on stage with Tony Robbins

The best way to build or expand your business is to become influential; to convince others that your goods or services can improve their businesses or their lives. In order to become influential, get noticed. Getting noticed is the most powerful way to drive your business, increase your profitability, and your worth.

Getting noticed is a full-time job; it’s a continual process that starts when you slip outside to retrieve your morning paper and continues until you switch off the lights at night. People watch you from afar; they observe how you act, what you do, how you work, and how well you perform. They listen to what others say about you and they follow your exploits.

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What is the Crash Course in Publicity?

December 5th, 2012 by Jill Lublin

Are you wondering what the “Crash Course in Publicity” is all about?

In Just 1 Day, You Will:

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Publicity for Businesses is the Same All Over the World

December 1st, 2012 by Jill Lublin

Hello from the Kiwi land!!

Jill Lubin in New Zealand

I’m here in beautiful New Zealand doing speaking engagements. Watching businesses in New Zealand I have realized that publicity is really the same all over. 

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Ask For and Use Testimonials!

August 30th, 2012 by Jill Lublin

Jill with Jason Nast and Lee Pound.

Use testimonials from your customers to your advantage. They help build your credibility, so compile a testimonial file. Ask everyone you work with for written endorsements; leave no stone unturned!

Guidelines for securing Testimonials
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Work Your Way onto Center Stage

July 29th, 2012 by Jill Lublin

Publicity is the art of stirring up interest to promote you or your product or service. It’s convincing others to sing your praises, to blare from the rooftops:

  • Who you are,
  • What you do, and
  • Why it’s important.

Publicity will put you on the map because it: Read the rest of this entry »

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Be the News — Easy Tactics for Publicity Success!

July 2nd, 2012 by Jill Lublin

Join me for this free call where I will share publicity strategies without spending a fortune.

These practical, no-nonsense tips will help you create your media message with specifc resources to get more credibility & visibility now.

You will learn how to immediately make more money, drive more prospects & increase your sales.

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Taking the First Step

June 29th, 2012 by Jill Lublin

OK, now you know that you have to take action and begin. The question is where do you start? Consider organizational events. They can be the ideal places to begin making contacts because virtually everyone who attends these events is there to network and make connections. Frequently, these events have been structured to facilitate networking. Specific times have been set-aside for attendees to meet one another, interact, and make connect.

The fact that these events are networking oriented can take the pressure off shy, uncomfortable newcomers. Since everybody has the same agenda, to connect with others, strangers will frequently approach you, introduce themselves, and engage you in conversations. When you talk with others, it breaks the tension, and makes it less frightening. You find that taking to the next person is easier and that you’re more comfortable.

A dizzying number of organizations hold networking events, so the trick is to attend those that could be most productive for you. Choosing the best events can take a little investigation and although every group is a potential source of referrals, some are clearly better than others. Therefore, it’s usually worth the time and effort to learn which can be the most opportune for you. Or start your own group.

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