You Can’t Do It Alone! A Little Help Can Go a Long Way in Business- Here’s How you Find

February 17th, 2014 by Jill Lublin

When I first started my business, I felt that I should be able to run every aspect of it myself. After all, I reasoned, it was my business and I should handle whatever was involved. Soon, I found that although I had skills, I also had holes; big, gaping holes where I was deficient. I knew publicity and I had a talent for connecting people, but I didn’t understand what a P & L was and why I needed it.

So I had to get training to learn the language, find out what was involved, what I could deduct, what was taxable, and all I was required to do. Then, I had to learn how to keep records, fill out forms, and make timely payments.

Much of what I had to learn didn’t come easy. I didn’t like it and it took valuable time away from productive, enjoyable activities that were building my business. So first chance I got, I hired a bookkeeper and then a CPA.

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Don’t Talk in Code: Making Your Business Message Clear

December 13th, 2013 by Jill Lublin

Jill in Australia Trade Fair Seminar

Language can be unclear so define all key terms to make sure that everyone is speaking the same language. For example, I tell people that I am going to help them create a message that the media will say yes to. Many people may not understand what I mean by the word “message,” so I define it for them. Their message is a one or two sentence introduction that explains the benefits they will provide.

Jeannie, a technical writer, specializes in simplifying highly complex information. She can make the most difficult, dense, and confusing material easily understandable. Jeannie was hired by Jackson, who was fascinated by nuance, subtlety, and hidden meanings. Jackson always found everything to have a deeper, a more complex, or ambiguous meaning. When Jeannie and Jackson worked together, it was a disaster. They engaged in a mental tug of war with each of them pulling in opposite directions. Although they liked each other and compromised to accommodate the other, they were never able to reach a happy medium and could not successfully work together.

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From Email Inquiries to Tangible Contracts: Communicating Properly to Create Working Relationships

November 17th, 2013 by Jill Lublin

As soon as possible, confirm all verbal agreements. Take the initiative and contact the other party while the terms are still fresh in your minds. Confirm your agreement even if you plan to execute a formal contract so that no questions exist on the basic deal.

In early June, Stan, a motion producer, called me. He said that he was interested in working with me on a project that would not start until the fall. However, he called me then to make contact, introduce himself, and ask a few preliminary questions. He then inquired about my experience promoting films and in working with film publicists. He seemed pleased with my answers and concluded by saying that he would get back in touch with me by August 1.

I answered Stan’s questions and we held a pleasant, productive conversation. After he hung up, I sent him the following email along with my explanation sheet: Read the rest of this entry »

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Having Integrity

October 22nd, 2013 by Jill Lublin

If you have integrity, you will get noticed,” T. Harv Eker believes. “So few people have integrity that if you have it, you will standout. Keep your word, be reliable, do what you said you would, over deliver.”

Businesses that last are based on integrity. They always do a great job, strike fair deals, and treat people well. They exist to serve their customers, not just their shareholders. Reliability and value are the foundation, the base, from which businesses must build because their customers want to deal with those they can depend upon. They don’t want to give their money to companies they disrespect.

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September 15th, 2013 by Jill Lublin

Get noticed by being professional please your clients and customers by learning what they want and always delivering it. People have many choices, they can give their business to many companies. So consistently provide what they want or they won’t continue to do business with you. And they definitely won’t recommend you to others.

When sellers court customers, they make many promises. Words are bandied about; expectations are formed as are misconceptions. Misunderstandings can undermine relationships so avoid them by identifying everyone’s expectations as soon as possible. On every project, find out what each of you expects to receive and agrees to give.

Learn what each customer wants. You can’t meet their expectations if you don’t know what they want. When I work with a client, my first questions are, “What do you want and what are your objectives?” When I get answers, I know exactly what I must do and where I must focus. I make a list of everything my client wants and read it to him or her. We clarify anything that isn’t clear and make changes and additions. Then I create a plan that details how I will work with my client to accomplish all his or her goals.

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Overcoming discomfort

August 15th, 2013 by Jill Lublin

Most people are uncomfortable promoting themselves. Debbie Allen, the author of Confessions of Shameless Self-Promoters (McGraw-Hill, 2005), and a professional business speaker polled thousands of members of her audiences. She found that 85% were uncomfortable with the idea of promoting themselves. Their feelings stemmed from their being taught that modesty is a virtue and they boast or brag.

Noted speaker, Mimi Donaldson (, Bless), author of Bless Your Stress It Means You’re Still Alive (Yes! Press, 2001), adds, “When mother said, ‘Don’t toot your own horn,’ mother was wrong. We were taught that the key was to work hard ¾ if you worked hard, you would be noticed. However, when you work hard, what you get is more work. So, to prevent yourself from being completely swamped and to do what you want, you have to toot your own horn.”

“Women have it a little harder because they were raised with the admonition that it is not ladylike to toot your own horn,” Donaldson notes. “So women need a little extra push. Fortunately, over the past 20 years, we’ve done a much better job. I’ve watched women grow and one of the main barometers is how good they are becoming at self-promotion.”

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Your outlook

July 16th, 2013 by Jill Lublin

Jill with Robert Breiner at the Lancaster CA Chamber Luncheon

Remember back in school how different personalities emerged and distinguished themselves. Every school had characters such as the nerd, the rocker, the jock, the babe, and the brain. Yet the one we tend to remember most fondly is the clown.

We all noticed the clown because he made us laugh. He connected with everyone through his humor; by making everything funny. The clown could make the most ordinary situation, the gravest circumstance, and the blandest personality absolutely hysterical. During the darkest moments, his quips broke the tension and lightened the mood. Humor was his focus, his outlook, his forte. His wit was what distinguished him and how he connected.

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Quick Tips to create solid connections and more meaningful relationships

June 15th, 2013 by Jill Lublin

Connecting is the art of building relationships; relationships that last. It’s the forming of bonds with people that can grow into deeper, closer, more meaningful relationships.

Making close connections is essential because people prefer to work and interact those with whom they feel connected. They share common interests, feelings, values, and beliefs. They trust them and want to help them more. Instead of concentrating on closing one-time sales, work to build close, long-term connections that will endure.

Be honest and build trust. Exaggerating and falsifying may help produce quick sales, but over time, they will do you in. Overstating and failing to deliver as promised kills relationships because customers want what they were promised. Few will continue to conduct business with those who have not kept their word. Not delivering precisely as promised is the best way to ruin your reputation and brand.

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Being completely present

May 15th, 2013 by Jill Lublin

Get noticed by being completely present. “Lots of people attend events, but are distracted and are not in the present moment,” Sandra Yancey finds. “As they talk to you, they scan the room for better opportunities. I call that ‘arriving,’ not being ‘present.’

 “When I meet people, it is my responsibility to make the most of it: to be more aware, intentional, cognizant, and present. I must understand that this is a new relationship for me and that I have the choice of acting in ways that take this relationship to the next level.

 When you’re with others, let them speak. Start by being silent and listening.

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Distinguishing yourself

April 14th, 2013 by Jill Lublin

Get noticed, but attract the right kind of attention. Forget the myth that, “all publicity is good publicity.” Think instead of Howard K. Stern, Paris Hilton, or Brittany Spears. Perhaps in the past, just being noticed was enough; when people knew your name, for whatever reason, you had arrived. Today, however, brand consciousness and instantaneous communication makes building and maintaining strong, positive public opinion a must.

Conversely, bad publicity has become the kiss of death. It’s like an oil spill that sludges all in its path. It creates a stain that’s hard, if not impossible, to remove. Bad publicity seeps in and tarnishes the name of the polluter; it makes it the object of derision, and a bad citizen that everyone wants to go away.

“The best way to get noticed is to always try to help others,” Sandra Yancey Founder and CEO of eWomanNetwork explains. “Reach out and be inquisitive by asking others, ‘Who is you ideal client and what is your greatest business challenge today?’ People will talk about themselves. When they do, find ways that you can help them. Give them contacts, leads, information, resources, or whatever else they may need.”

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