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Be the News — Easy Tactics for Publicity Success!July 2nd, 2012 by Jill LublinJoin me for this free call where I will share publicity strategies without spending a fortune. These practical, no-nonsense tips will help you create your media message with specifc resources to get more credibility & visibility now. You will learn how to immediately make more money, drive more prospects & increase your sales. Post Footer automatically generated by Add Post Footer Plugin for wordpress. Taking the First StepJune 29th, 2012 by Jill LublinOK, now you know that you have to take action and begin. The question is where do you start? Consider organizational events. They can be the ideal places to begin making contacts because virtually everyone who attends these events is there to network and make connections. Frequently, these events have been structured to facilitate networking. Specific times have been set-aside for attendees to meet one another, interact, and make connect. The fact that these events are networking oriented can take the pressure off shy, uncomfortable newcomers. Since everybody has the same agenda, to connect with others, strangers will frequently approach you, introduce themselves, and engage you in conversations. When you talk with others, it breaks the tension, and makes it less frightening. You find that taking to the next person is easier and that you’re more comfortable. A dizzying number of organizations hold networking events, so the trick is to attend those that could be most productive for you. Choosing the best events can take a little investigation and although every group is a potential source of referrals, some are clearly better than others. Therefore, it’s usually worth the time and effort to learn which can be the most opportune for you. Or start your own group. Post Footer automatically generated by Add Post Footer Plugin for wordpress. Publicity Crash Course Giveaway!April 24th, 2012 by Jill LublinI am giving away two tickets to my Crash Course in Publicity this Sunday 4/29 in San Diego (a $997 value EACH!). The lucky recipient must be a registered non-profit that supports animals, children or women.
To enter, fill out the form below. Winner will be announced on Thursday morning! Post Footer automatically generated by Add Post Footer Plugin for wordpress. How to Become a Celebrity On a Shoestring BudgetAugust 24th, 2011 by Jill LublinMaster showman PT Barnum said, “A terrible thing happens without publicity … NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible waste if ignored. Publicity is the most overlooked marketing tool and also the least expensive, least risky… Publicity, public relations, and advertisingPublicity is free media exposure for your product or service. Public relations (PR) is the overall planning and strategy for dealing with the media. Advertising is paying to promote your product or service. Say, for example, you have a lemonade stand. Your PR strategy is to use word of mouth to promote your product. With the little extra money you have, you hire your brother to post flyers (advertising). In the mean time, a thirsty runner with no money jogs by and you give her a cool drink on the house. Because she’s the editor of your local paper, the next day your lemonade stand is prominently displayed on the front page. Business booms. That’s publicity. Post Footer automatically generated by Add Post Footer Plugin for wordpress. Goals, Intentions, and Strategies to …Get Noticed!July 27th, 2011 by Jill LublinIdentify your objectives; know precisely what you want to achieve. When you’re clear about your goals, you can explain them to others. If others understand what you need, they will be better able to help. The clearer you are about your goals the more likely you will be to create a plan that will accomplish them. Before I attend meetings or events, I set goals. I decide what I would like to accomplish. Since meetings usually have specific agendas, I identify what I would like to achieve. Defining my goals helps me when I finally meet with people; it helps my focus by subconsciously keeping on track. Post Footer automatically generated by Add Post Footer Plugin for wordpress. Top Ten Tips for Writing a Press Release That Will Get NoticedJuly 5th, 2011 by Jill Lublin1. Type, never handwrite. Double space, use BIG margins, and leave lots of white space. Editors use the white space to edit.
2. Avoid BIG letterheads. They take up space on the page and can shout, “my message is weak, but look at my credentials.” Read the rest of this entry » Post Footer automatically generated by Add Post Footer Plugin for wordpress. Secrets to Successful ConnectingJune 22nd, 2011 by Jill LublinBy Jill Lublin To create solid connections, follow these suggestions:Perfect your art. Deliver top quality. Do what you do excellently, as well as it can be done. “There is no substitute for quality,” T. Harv Eker states. If the quality you provide is outstanding, you don’t have to do lots of networking. People will network for you. They will tell others about you and recommend you. People love to refer others to those who provide the top quality.” It makes them look good. Post Footer automatically generated by Add Post Footer Plugin for wordpress. Play the Numbers Game and Play It WellJune 2nd, 2011 by Jill LublinThe relationships you build with the media are mutually beneficial. The media constantly needs fresh information and they look for people like you to provide it. Expect, but don’t be discouraged by disappointment and rejection. The media sees thousands of press releases and notes every day. Here’s a few ways you can make the numbers game work for you: Post Footer automatically generated by Add Post Footer Plugin for wordpress. Build Relationships From Your Heart Day & Night with a Targeted MarketApril 29th, 2011 by Jill LublinBecome a guerrilla publicist by building relationships from your heart day and night with a targeted market. Your relationships are your most valuable asset. Because you’re in business for the long haul, your best business will come from your best relationships. When building relationships, think in terms of:
Post Footer automatically generated by Add Post Footer Plugin for wordpress. Know Who You Are, Know What You Want & Sing Your Praises OftenApril 20th, 2011 by Jill LublinMaster showman PT Barnum said, “A terrible thing happens without publicity …NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible waste if ignored. Publicity is the most overlooked marketing tool and also the least expensive and least risky. Your starting point to build guerrilla publicity is to know who you are, know what you want & sing your praises often. Know who you are.Post Footer automatically generated by Add Post Footer Plugin for wordpress. |
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