Your outlook

July 16th, 2013 by Jill Lublin

Jill with Robert Breiner at the Lancaster CA Chamber Luncheon

Remember back in school how different personalities emerged and distinguished themselves. Every school had characters such as the nerd, the rocker, the jock, the babe, and the brain. Yet the one we tend to remember most fondly is the clown.

We all noticed the clown because he made us laugh. He connected with everyone through his humor; by making everything funny. The clown could make the most ordinary situation, the gravest circumstance, and the blandest personality absolutely hysterical. During the darkest moments, his quips broke the tension and lightened the mood. Humor was his focus, his outlook, his forte. His wit was what distinguished him and how he connected.

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Quick Tips to create solid connections and more meaningful relationships

June 15th, 2013 by Jill Lublin

Connecting is the art of building relationships; relationships that last. It’s the forming of bonds with people that can grow into deeper, closer, more meaningful relationships.

Making close connections is essential because people prefer to work and interact those with whom they feel connected. They share common interests, feelings, values, and beliefs. They trust them and want to help them more. Instead of concentrating on closing one-time sales, work to build close, long-term connections that will endure.

Be honest and build trust. Exaggerating and falsifying may help produce quick sales, but over time, they will do you in. Overstating and failing to deliver as promised kills relationships because customers want what they were promised. Few will continue to conduct business with those who have not kept their word. Not delivering precisely as promised is the best way to ruin your reputation and brand.

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Being completely present

May 15th, 2013 by Jill Lublin

Get noticed by being completely present. “Lots of people attend events, but are distracted and are not in the present moment,” Sandra Yancey finds. “As they talk to you, they scan the room for better opportunities. I call that ‘arriving,’ not being ‘present.’

 “When I meet people, it is my responsibility to make the most of it: to be more aware, intentional, cognizant, and present. I must understand that this is a new relationship for me and that I have the choice of acting in ways that take this relationship to the next level.

 When you’re with others, let them speak. Start by being silent and listening.

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Distinguishing yourself

April 14th, 2013 by Jill Lublin

Get noticed, but attract the right kind of attention. Forget the myth that, “all publicity is good publicity.” Think instead of Howard K. Stern, Paris Hilton, or Brittany Spears. Perhaps in the past, just being noticed was enough; when people knew your name, for whatever reason, you had arrived. Today, however, brand consciousness and instantaneous communication makes building and maintaining strong, positive public opinion a must.

Conversely, bad publicity has become the kiss of death. It’s like an oil spill that sludges all in its path. It creates a stain that’s hard, if not impossible, to remove. Bad publicity seeps in and tarnishes the name of the polluter; it makes it the object of derision, and a bad citizen that everyone wants to go away.

“The best way to get noticed is to always try to help others,” Sandra Yancey Founder and CEO of eWomanNetwork explains. “Reach out and be inquisitive by asking others, ‘Who is you ideal client and what is your greatest business challenge today?’ People will talk about themselves. When they do, find ways that you can help them. Give them contacts, leads, information, resources, or whatever else they may need.”

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The new environment

March 15th, 2013 by Jill Lublin

With Robbie Motter and Roberta Shaler

I’m sure you’ve noticed how business has changed. We’ve left the era where companies could sit back, coast on their reputations, and let customers vie to do business with them. Now, everything has speeded up and is usually in flux. In business, change is no longer unusual or an isolated event — it’s now the norm.

To succeed today in business, you can’t stand still — regardless of how well you may now be doing. Expect change, continual change. Expect your markets to be filled with new players and more to join every day. Notice how local businesses have gone global and competition has grown fierce. American products are now filled with components made all over the globe. Labels, instructions, and manuals are printed in multiple languages. Tactics that served you brilliantly may soon be faded and flat.

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5 Sound Bite Mistakes

March 7th, 2013 by Jill Lublin
By Susan Harrow

In this new age of media 2.0 the media is more often searching for experts when they have the need rather than pouring over hundreds of useless press releases that don’t have information that is relevant for their audience. So even if you haven’t sent out a press release you could get that important call from the media – if you’ve positioned yourself correctly on the Internet.

On the flip side did you know that now with YouTube and Time Machine that what you say could haunt you forever? Once a video of you is posted or something you said shows up on the Internet there’s no way to take it back. With the advent of technology what you say will stay around in eternity and anyone can access it at any time. This is why it makes it so important that you pay attention to what you say and how you say it.

That’s right, your reputation, your credibility, your brand, your livelihood could disappear with one bad article or one TV appearance gone south. But it doesn’t need to be so. Don’t make these five mistakes.

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The Best Way to Build Your Business: Get Noticed

February 14th, 2013 by Jill Lublin

Jill on stage with Tony Robbins

The best way to build or expand your business is to become influential; to convince others that your goods or services can improve their businesses or their lives. In order to become influential, get noticed. Getting noticed is the most powerful way to drive your business, increase your profitability, and your worth.

Getting noticed is a full-time job; it’s a continual process that starts when you slip outside to retrieve your morning paper and continues until you switch off the lights at night. People watch you from afar; they observe how you act, what you do, how you work, and how well you perform. They listen to what others say about you and they follow your exploits.

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What is the Crash Course in Publicity?

December 5th, 2012 by Jill Lublin

Are you wondering what the “Crash Course in Publicity” is all about?

In Just 1 Day, You Will:

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Publicity for Businesses is the Same All Over the World

December 1st, 2012 by Jill Lublin

Hello from the Kiwi land!!

Jill Lubin in New Zealand

I’m here in beautiful New Zealand doing speaking engagements. Watching businesses in New Zealand I have realized that publicity is really the same all over. 

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Ask For and Use Testimonials!

August 30th, 2012 by Jill Lublin

Jill with Jason Nast and Lee Pound.

Use testimonials from your customers to your advantage. They help build your credibility, so compile a testimonial file. Ask everyone you work with for written endorsements; leave no stone unturned!

Guidelines for securing Testimonials
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