Master showman PT Barnum said, “A terrible thing happens without publicity …NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible waste if ignored. Publicity is the most overlooked marketing tool and also the least expensive and least risky.
Your starting point to build guerrilla publicity is to know who you are, know what you want & sing your praises often.
Know who you are.
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