1.Type, Nikoli ne pišete z roko. Dvojni prostor, uporaba BIG marže, in pusti veliko belega prostora. Uredniki uporabo prazen prostor za urejanje.

2. Izogibajte BIG pisemske. Ti zasedajo prostor na strani in lahko kričati, “Moje sporočilo je šibka, ampak poglej moje poverilnice.” (več…)

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KAJ svet potrebuje zdaj je HOPE

Problem danes je stopnja tesnobe, strah, in negotovost. Zdi se, da družbe in posameznikov kot celote se počutite manj upanja. Sporočila of Hope je celodnevne konference, Sobota februar 5^th v Los Angeles na Radisson Hotel,  6225 W. Century Blvd. Ta dogodek ima štiri inspirativno zvočnike, kot tudi poglobljene intervjuje, ki jih Jill Lublin z izrednimi ljudmi, ki jih premagati izzive, navdihnila druge,, in imajo Sporočila of Hope deliti.

Be povišani z globoko in zdravljenje perspektive navdihujočih voditeljev, kot so Bill Bauman, PhD, poudariti, psiholog, zvočnik in najbolje prodajani avtor Soul Vision.

Be spodbujati z izzivi in ​​uspehe teh self-made posameznikom Loral Langemeier, znane kot "maker milijonar" in ustanovitelj živo Out Loud.

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I’ve had such an incredible month: speaking for Tony Robbins at the Ultimate Business Mastery Summit along w/Jay Abraham and Stephen Covey. It was an incredible opportunity.

Več, I was featured in the Marin Independent Journal (http://www.marinij.com/lifestyles/ci_12033656) for my TV show: Messages of Hope and then, to top it off I was a guest on The View From the Bay (http://abclocal.go.com/kgo/story?section=view_from_the_bay/women_entrepreneurs&id=6787217) All of this is during the recession economy.

My point is this… use whatever is happening in the media to your advantage. For instance, if the media wants to scare us about the economy – my question to you is: how can you be an expert on the down economy?

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Sem bil uživajo Tečaji Crash poučevanje v javnosti po tem prvem četrtletju in sem zelo občutljiv na to, kako pomembno je, da trg navzdol današnjem gospodarstvu. Spremenite katero koli zgodbo morate, kako (izpolnite v prazno) v današnjem gospodarstvu. To je tako bistvenega pomena za uspeh prav zdaj. Pravkar sem se pokaže na Dnevne TV v Tampa w / nad 90 sindicirani trgi. Moje celo tema je bila o trženju v gospodarstvu navzdol. To je tema medijev, da je zmago ljudi nad najbolj. Na bolj pozitivno – potuje po vsej državi, vam lahko povem, da so ljudje žepnino. Prosimo, da vedo, da je nadzor nad mediji strah. Ti ne smejo kupiti v to! Naj trženje in bivanje naprej pred ljudmi!

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Well, two things that have been on my mind in terms of branding – one is Sarah Palin being punked by a Canadian radio show before Election Day.  Her answers were again proving that she has no idea about how to behave herself in foreign matters and the answers weren’t even discerning enough to verify the call and do some further questioning.  Her answers were childlike – including the little girl giggles and I almost could feel the toss of her hair as she made plans to go hunting with the prime minister.  She didn’t even listen closely enough to tell he was joking about a numbers of items.

On the positive side, Obama’s speech was like one we haven’t seen in a long time – close to the heart, inspiring — it moved me and the people around me to tears. His acknowledgement of John McCain was gracious and kind. His love for his wife, children, and family were obvious!  We’re so lucky to have an authentic leader of our nation.  Authenticity is the key word here and it is reflected in every move of Obama’s physical presence, commanding speeches, and presence. Branding is best when it’s authentic and matches who you are. John McCain’s concession speech was indicative of the man he used to be. The one we had heard so much about – more commanding and kind – all at the same time. Quite a few people around me said if had he spoken more like that during his candidacy perhaps he might have won the presidency.

This to me is the lesson about branding. Be authentic to who you are.  McCain wavered from who he was and his branding strategy was all over the place. He tried many things and none of them worked including his vice presidential choice, his Saturday Night LIve appearance, and his smiling more as he did more media interviews (an obvious change in his behavior and a sure sign of extensive media coaching). He moved away from who he was, probably listened to too many advisors and his branding got mixed up.

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Kot smo prišli do končne raztezajo na volilno kampanjo, Jaz odkriti sebi razmišljam o besedispremembain kako priti do nas "opazil". To je bilo zanimivo gledal akcije in vse taktike vsak je uporabil, da bi dobili opazil – vključno Obama nabiranje izkušen podpredsednika predsedniški teče oficir in McCain picking dokaj mlada ženska. Jaz vztrajati pridobivanje vprašal o velikih radijskih postajah po vsej državi, za blagovno znamko pripomb, kar je najpomembnejše – ne imitacija Tina Fey o Sarah Palin pomoč ali poškodoval ji? Pravzaprav sem mislil, da je dobro za Sarah, da gredo na Saturday Night Live in smeh z ljudmi, ki so ji smejal. Še, še enkrat, je izkazalo, da ne vem, kako govoriti, ne da bi scenarij napisal in govori za njo. Ne verjamem, da ji je pomagal pridobiti volivce in le ljudje smejali več na njo! Dobro, Toliko za pridobivanje opazil na pozitiven način. Ste opazili, tako akcije so ključne besede, ves čas ... Obama je bil zasprememba; McCain in Palin uporablja (in overused) odpadnik.

Če ste lastnik podjetja in bi radi Get opazil ... vam priporočam, kot je v politiki, delati stvari, ki so izven običajnega. Pokaži ljudje ste smejal z njimi, tako da ne bodo smejali vas. Poišči besedo, ki povzema vaše podjetje, da lahko ljudje uporabljajo, ko mislim nate. Za več iti k jilllublin.com in preverite svoj Crash Tečaji v odnose z javnostmi, ki vam pomaga priti opazil na gospodarski način!

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I was recently speaking in Calgary Canada for eWomenNetwork. It was so interesting to see the difference in the economic outlook of Canadians vs. The Americans. They understand the immediate importance of investing in promotion and marketing. They understand that even though the economy is suffering a bit – it’s so important to utilize and implement the power of publicity.  I also had some amazing talks with people about McCain vs. Obama.  Every Canadian agreed that if Obama doesn’t win – we’ll all be in trouble. I joked that if Obama didn’t win I might become the newest Canadian.

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