Posts Tagged ‘Business networking’

The Best Way to Build Your Business: Get Noticed

Thursday, February 14th, 2013

Publicity for Your Small Business
The best way to build or expand your business is to become influential; to convince others that your goods or services can improve their businesses or their lives. In order to become influential, get noticed. Getting noticed is the most powerful way to drive your business, increase your profitability, and your worth.

Getting noticed is a full-time job; it’s a continual process that starts when you slip outside to retrieve your morning paper and continues until you switch off the lights at night. People watch you from afar; they observe how you act, what you do, how you work, and how well you perform. They listen to what others say about you and they follow your exploits.

Frequently, people notice you before you spot them or even think of them as potential customers, clients, or referral partners. Everything they see or hear adds to their impression of you and affects how they judge you. So train yourself to think that you are always being observed because when you drop your guard, even for the briefest moment, that’s when they invariably catch you and that will be the impression that sticks — it will preempt all others.

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Taking the First Step

Friday, June 29th, 2012

OK, now you know that you have to take action and begin. The question is where do you start? Consider organizational events. They can be the ideal places to begin making contacts because virtually everyone who attends these events is there to network and make connections. Frequently, these events have been structured to facilitate networking. Specific times have been set-aside for attendees to meet one another, interact, and make connect.

The fact that these events are networking oriented can take the pressure off shy, uncomfortable newcomers. Since everybody has the same agenda, to connect with others, strangers will frequently approach you, introduce themselves, and engage you in conversations. When you talk with others, it breaks the tension, and makes it less frightening. You find that taking to the next person is easier and that you’re more comfortable.

A dizzying number of organizations hold networking events, so the trick is to attend those that could be most productive for you. Choosing the best events can take a little investigation and although every group is a potential source of referrals, some are clearly better than others. Therefore, it’s usually worth the time and effort to learn which can be the most opportune for you. Or start your own group.

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Goals, Intentions, and Strategies to …Get Noticed!

Wednesday, July 27th, 2011

Identify your objectives; know precisely what you want to achieve.

When you’re clear about your goals, you can explain them to others. If others understand what you need, they will be better able to help. The clearer you are about your goals the more likely you will be to create a plan that will accomplish them.

Before I attend meetings or events, I set goals. I decide what I would like to accomplish. Since meetings usually have specific agendas, I identify what I would like to achieve. Defining my goals helps me when I finally meet with people; it helps my focus by subconsciously keeping on track.

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