
The best way to build or expand your business is to become influential; to convince others that your goods or services can improve their businesses or their lives. In order to become influential, get noticed. Getting noticed is the most powerful way to drive your business, increase your profitability, and your worth.
Getting noticed is a full-time job; it’s a continual process that starts when you slip outside to retrieve your morning paper and continues until you switch off the lights at night. People watch you from afar; they observe how you act, what you do, how you work, and how well you perform. They listen to what others say about you and they follow your exploits.
Frequently, people notice you before you spot them or even think of them as potential customers, clients, or referral partners. Everything they see or hear adds to their impression of you and affects how they judge you. So train yourself to think that you are always being observed because when you drop your guard, even for the briefest moment, that’s when they invariably catch you and that will be the impression that sticks — it will preempt all others.
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