Posts Tagged ‘Guerrilla Publicity’

Ask For and Use Testimonials!

Thursday, August 30th, 2012

Jill with Jason Nast and Lee Pound.

Use testimonials from your customers to your advantage. They help build your credibility, so compile a testimonial file. Ask everyone you work with for written endorsements; leave no stone unturned!

Guidelines for securing Testimonials
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Work Your Way onto Center Stage

Sunday, July 29th, 2012

Publicity is the art of stirring up interest to promote you or your product or service. It’s convincing others to sing your praises, to blare from the rooftops:

  • Who you are,
  • What you do, and
  • Why it’s important.

Publicity will put you on the map because it: (more…)

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Taking the First Step

Friday, June 29th, 2012

OK, now you know that you have to take action and begin. The question is where do you start? Consider organizational events. They can be the ideal places to begin making contacts because virtually everyone who attends these events is there to network and make connections. Frequently, these events have been structured to facilitate networking. Specific times have been set-aside for attendees to meet one another, interact, and make connect.

The fact that these events are networking oriented can take the pressure off shy, uncomfortable newcomers. Since everybody has the same agenda, to connect with others, strangers will frequently approach you, introduce themselves, and engage you in conversations. When you talk with others, it breaks the tension, and makes it less frightening. You find that taking to the next person is easier and that you’re more comfortable.

A dizzying number of organizations hold networking events, so the trick is to attend those that could be most productive for you. Choosing the best events can take a little investigation and although every group is a potential source of referrals, some are clearly better than others. Therefore, it’s usually worth the time and effort to learn which can be the most opportune for you. Or start your own group.

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How to Become a Celebrity On a Shoestring Budget

Wednesday, August 24th, 2011

Master showman PT Barnum said, “A terrible thing happens without publicity … NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible waste if ignored. Publicity is the most overlooked marketing tool and also the least expensive, least risky…

Publicity, public relations, and advertising

Publicity is free media exposure for your product or service. Public relations (PR) is the overall planning and strategy for dealing with the media. Advertising is paying to promote your product or service. Say, for example, you have a lemonade stand. Your PR strategy is to use word of mouth to promote your product. With the little extra money you have, you hire your brother to post flyers (advertising). In the mean time, a thirsty runner with no money jogs by and you give her a cool drink on the house. Because she’s the editor of your local paper, the next day your lemonade stand is prominently displayed on the front page. Business booms. That’s publicity.

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Play the Numbers Game and Play It Well

Thursday, June 2nd, 2011

Jill with Mike Koenigs

The relationships you build with the media are mutually beneficial. The media constantly needs fresh information and they look for people like you to provide it. Expect, but don’t be discouraged by disappointment and rejection. The media sees thousands of press releases and notes every day.

Here’s a few ways you can make the numbers game work for you: (more…)

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Build Relationships From Your Heart Day & Night with a Targeted Market

Friday, April 29th, 2011

Jill with Jason Nast and Lee Pound

Become a guerrilla publicist by building relationships from your heart day and night with a targeted market.

Your relationships are your most valuable asset. Because you’re in business for the long haul, your best business will come from your best relationships. When building relationships, think in terms of: (more…)

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Know Who You Are, Know What You Want & Sing Your Praises Often

Wednesday, April 20th, 2011

Jill and Harvey Mackay

Master showman PT Barnum said, “A terrible thing happens without publicity …NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible waste if ignored. Publicity is the most overlooked marketing tool and also the least expensive and least risky.

Your starting point to build guerrilla publicity is to know who you are, know what you want & sing your praises often. (more…)

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