Posts Tagged ‘Positioning’

Build Relationships From Your Heart Day & Night with a Targeted Market

Friday, April 29th, 2011

Jill with Jason Nast and Lee Pound

Become a guerrilla publicist by building relationships from your heart day and night with a targeted market.

Your relationships are your most valuable asset. Because you’re in business for the long haul, your best business will come from your best relationships. When building relationships, think in terms of: (more…)

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Know Who You Are, Know What You Want & Sing Your Praises Often

Wednesday, April 20th, 2011

Jill and Harvey Mackay

Master showman PT Barnum said, “A terrible thing happens without publicity …NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible waste if ignored. Publicity is the most overlooked marketing tool and also the least expensive and least risky.

Your starting point to build guerrilla publicity is to know who you are, know what you want & sing your praises often. (more…)

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