Posts Tagged ‘Strategic management’

How to Become a Celebrity On a Shoestring Budget

Wednesday, August 24th, 2011

Master showman PT Barnum said, “A terrible thing happens without publicity … NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible waste if ignored. Publicity is the most overlooked marketing tool and also the least expensive, least risky…

Publicity, public relations, and advertising

Publicity is free media exposure for your product or service. Public relations (PR) is the overall planning and strategy for dealing with the media. Advertising is paying to promote your product or service. Say, for example, you have a lemonade stand. Your PR strategy is to use word of mouth to promote your product. With the little extra money you have, you hire your brother to post flyers (advertising). In the mean time, a thirsty runner with no money jogs by and you give her a cool drink on the house. Because she’s the editor of your local paper, the next day your lemonade stand is prominently displayed on the front page. Business booms. That’s publicity.

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Where to-Get Noticed!

Monday, August 15th, 2011

In whatever you do, take that first, essential step; dive into the water. You may have developed the ideal solution for a major problem or invented a product that fills a critical void, but what good are they if you never implement your plans. Don’t waste your time sitting around, thinking, planning, and tinkering because you will never get your businesses off the ground. Instead, get started, do something, make a move. Put yourself out there and see where you land. Get wet; soaking wet.

Many people have little or no business experience. They have never taken business courses and don’t understand business terms. Business scares them; its alien territory, a place where they feel they don’t belong. When it comes to business, they don’t know what to do, where to turn, or who to ask for help. They are completely lost. They want to go into business, but fear that they will be devoured. Before long, the fire that fueled their passion sputters and dies.

You can’t succeed without trying. Venturing out, taking chances, is the only way to learn and to succeed. Many people simply won’t try because they are afraid to fail. They don’t try because it’s easier for their fragile psyches to accept that they didn’t try, than to admit that they tried and failed. They would rather not try than to try and not succeed. (more…)

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Goals, Intentions, and Strategies to …Get Noticed!

Wednesday, July 27th, 2011

Identify your objectives; know precisely what you want to achieve.

When you’re clear about your goals, you can explain them to others. If others understand what you need, they will be better able to help. The clearer you are about your goals the more likely you will be to create a plan that will accomplish them.

Before I attend meetings or events, I set goals. I decide what I would like to accomplish. Since meetings usually have specific agendas, I identify what I would like to achieve. Defining my goals helps me when I finally meet with people; it helps my focus by subconsciously keeping on track.

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