Have Your Referral Sources Pre-Market You

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When your referral sources recommend you, they should sell you to potential clients and make them eager to work with you. Then, when potential clients contact you, all you have to do is close the deal — if you want to work with them.
Most referral sources will pre-market you if they know you produce outstanding results. Most sources only want to recommend the best because it makes them look good and they prefer to associate with the best.


Remaining Fresh

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Networks are constantly in flux — people come, go, and move in different directions. They get tired, bored, burned out. Changes in their lives may prevent them from helping you. Your relationship with them may be wonderful for a while and then become less productive or peter out. Circumstances change; solutions that always hit the mark may no longer work.

At times, you have to make changes; some of your network partners may not be performing well or may be holding you back.


Make sure your message is clear and focused

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Language can be unclear so define all key terms to make sure that everyone is speaking the same language. For example, I tell people that I am going to help them create a message that the media will say yes to. Many people may not understand what I mean by the word “message,” so I define it for them. Their message is a one or two sentence introduction that explains the benefits they will provide.


Confirming Agreements

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As soon as possible, confirm all verbal agreements. Take the initiative and contact the other party while the terms are still fresh in your minds. Confirm your agreement even if you plan to execute a formal contract so that no questions exist on the basic deal.
In early June, Stan, a motion producer, called me. He said that he was interested in working with me on a project that would not start until the fall. However,


3 Steps to Forming Networks That Consistently Send You Referrals

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We all have networks. They consist of everyone we know: our friends, family, and business associates. Our doctors, dentists, dry cleaners, mechanics, and CPAs are also members of our networks.
Why Build Your Network?
Networks are an invaluable source of referrals. Referral expert Joanne Black, the author of No More Cold Calling (Business Plus, 2007) notes that when you get clients or customers through referrals:

You are pre-sold. They have heard about and want to work with you.


What Do Teamwork and David Letterman Have in Common?

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To succeed in business, it takes teamwork; you can’t make it without help. The day of the Lone Ranger is long gone and even he had his trusty sidekick. Business is now a team sport.
Think how many credits run at the end of a motion picture — they can scroll for dozens of screens. People in pit crews at NASCAR races or those who back up the star attractions at live performances are only the ones you see;


You Can’t Do It Alone! A Little Help Can Go a Long Way in Business- Here’s How you Find

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When I first started my business, I felt that I should be able to run every aspect of it myself. After all, I reasoned, it was my business and I should handle whatever was involved. Soon, I found that although I had skills, I also had holes; big, gaping holes where I was deficient. I knew publicity and I had a talent for connecting people, but I didn’t understand what a P & L was and why I needed it.


Don’t Talk in Code: Making Your Business Message Clear

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Language can be unclear so define all key terms to make sure that everyone is speaking the same language. For example, I tell people that I am going to help them create a message that the media will say yes to. Many people may not understand what I mean by the word “message,” so I define it for them. Their message is a one or two sentence introduction that explains the benefits they will provide.
Jeannie,


From Email Inquiries to Tangible Contracts: Communicating Properly to Create Working Relationships

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As soon as possible, confirm all verbal agreements. Take the initiative and contact the other party while the terms are still fresh in your minds. Confirm your agreement even if you plan to execute a formal contract so that no questions exist on the basic deal.
In early June, Stan, a motion producer, called me. He said that he was interested in working with me on a project that would not start until the fall.


Your outlook

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Remember back in school how different personalities emerged and distinguished themselves. Every school had characters such as the nerd, the rocker, the jock, the babe, and the brain. Yet the one we tend to remember most fondly is the clown.
We all noticed the clown because he made us laugh. He connected with everyone through his humor; by making everything funny. The clown could make the most ordinary situation, the gravest circumstance, and the blandest personality absolutely hysterical.