How to Become a Celebrity On a Shoestring Budget

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Master showman PT Barnum said, “A terrible thing happens without publicity … NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible waste if ignored. Publicity is the most overlooked marketing tool and also the least expensive, least risky…
Publicity, public relations, and advertising
Publicity is free media exposure for your product or service.


Goals, Intentions, and Strategies to …Get Noticed!

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Identify your objectives; know precisely what you want to achieve.
When you’re clear about your goals, you can explain them to others. If others understand what you need, they will be better able to help. The clearer you are about your goals the more likely you will be to create a plan that will accomplish them.
Before I attend meetings or events, I set goals. I decide what I would like to accomplish. Since meetings usually have specific agendas,


Secrets to Successful Connecting

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By Jill Lublin
Connecting is the art of building relationships; relationships that last. It’s the forming of bonds with people that can grow into deeper, closer, more meaningful relationships.
To create solid connections, follow these suggestions:
Perfect your art. Deliver top quality. Do what you do excellently, as well as it can be done. “There is no substitute for quality,” T. Harv Eker states. If the quality you provide is outstanding, you don’t have to do lots of networking.


Messages of Hope Conference

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WHAT THE WORLD NEEDS NOW IS HOPE
The problem today is the level of anxiety, fear, and uncertainty. It seems that society and individuals as a whole are feeling less hope. Messages of Hope is a full-day conference, Saturday February 5th in Los Angeles at the Radisson Hotel,  6225 W. Century Blvd. This event features four inspirational speakers as well as in-depth interviews conducted by Jill Lublin with extraordinary people who’ve overcome challenges, inspired others,


THIS IS BIG!

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I’ve had such an incredible month: speaking for Tony Robbins at the Ultimate Business Mastery Summit along w/Jay Abraham and Stephen Covey. It was an incredible opportunity.
Plus, I was featured in the Marin Independent Journal (http://www.marinij.com/lifestyles/ci_12033656) for my TV show: Messages of Hope and then, to top it off I was a guest on The View From the Bay (http://abclocal.go.com/kgo/story?section=view_from_the_bay/women_entrepreneurs&id=6787217) All of this is during the recession economy.


PUBLICITY IN A DOWN ECONOMY

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I’ve been enjoying teaching Crash Courses in Publicity throughout this first quarter and am very sensitive to how important it is to market in today’s down economy. Change any story you have to how to (fill in the blank) in today’s economy. This is so essential for success right now. I was just featured on Daytime TV in Tampa w/over 90 syndicated markets. My whole topic was about marketing in a down economy. This is the media topic that’s winning people over the most.


THE DAY AFTER…

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Well, two things that have been on my mind in terms of branding – one is Sarah Palin being punked by a Canadian radio show before Election Day.  Her answers were again proving that she has no idea about how to behave herself in foreign matters and the answers weren’t even discerning enough to verify the call and do some further questioning.  Her answers were childlike – including the little girl giggles and I almost could feel the toss of her hair as she made plans to go hunting with the prime minister.


THE FINAL STRETCH

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As we come to the final stretch on the election campaign, I find myself thinking about the word change and how to “Get Noticed”.  It’s been interesting watching the campaign and all the tactics each one has used to get noticed – including Obama picking an experienced Vice Presidential running mate and McCain picking a fairly young woman.  I keep getting asked on major radio stations across the country for branding comments -most importantly – does Tina Fey’s imitation of Sarah Palin help or hurt her?


SATURDAY NIGHT LIVE

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I was recently speaking in Calgary Canada for eWomenNetwork. It was so interesting to see the difference in the economic outlook of Canadians vs. The Americans. They understand the immediate importance of investing in promotion and marketing. They understand that even though the economy is suffering a bit – it’s so important to utilize and implement the power of publicity.  I also had some amazing talks with people about McCain vs. Obama.  Every Canadian agreed that if Obama doesn’t win –


LAST NIGHT’S PRESIDENTIAL DEBATE – GET NOTICED POLITICS!

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The debates last night were a great reflection of two candidates that are clearly well spoken. I think Barak Obama won hands down without breaking a sweat. The demeaning “this one” comment from John McCain was unwarranted. Barak showed his wisdom is way above his years in office and his leadership is what is warranted. They both performed cool under pressure, held their ground, and didn’t go so much for the attacks which I found refreshing.