What Kindness Isn’t

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Maybe right now you’re thinking to yourself: Kindness? Really? The last Harvard Business School class reunion didn’t include a hand-held circle of MBAs singing Kumbaya. Maybe not, but the cream of the corporate crop has always known that a smart business strategy includes how customers are treated and perceived to be treated. In his article in the Harvard Business Review, Jeffrey F. Rayport writes about what was introduced by the Review two decades ago as “service recovery—a company’s ability to respond quickly,


The Return on Kindness (ROK) Plan: 7 Pathways to Profit

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Generating kindness currency can happen by focusing on seven character traits, or seven pathways. These steps do not need to be done in any particular order, and what is even greater about them is you can reap the benefits immediately by just implementing one or two; no need to do all of them right out of the gate. As you think about your business model and consider where kindness currency can be spent, you might find that your business is already sufficiently doused in one or two traits while you want to focus on building more equity in other areas.


What Is Kindness?

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Kindness in all of its simplicity is a loaded word. It’s a catch-term for a host of other traits, behaviors, emotions, and actions, which must be exhibited on a daily basis in order to cash in on kindness. Just as we pay for goods and services using cash, credit, and even barter, kindness currency varies. So let’s expand its definition by offering the many characteristics of kindness, the very characteristics that make up the seven pathways to profit: compassion,


How to Become a Celebrity On a Shoestring Budget

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Master showman PT Barnum said, “A terrible thing happens without publicity … NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible waste if ignored. Publicity is the most overlooked marketing tool and also the least expensive, least risky…
Publicity, public relations, and advertising
Publicity is free media exposure for your product or service.


Goals, Intentions, and Strategies to …Get Noticed!

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Identify your objectives; know precisely what you want to achieve.
When you’re clear about your goals, you can explain them to others. If others understand what you need, they will be better able to help. The clearer you are about your goals the more likely you will be to create a plan that will accomplish them.
Before I attend meetings or events, I set goals. I decide what I would like to accomplish. Since meetings usually have specific agendas,


Secrets to Successful Connecting

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By Jill Lublin
Connecting is the art of building relationships; relationships that last. It’s the forming of bonds with people that can grow into deeper, closer, more meaningful relationships.
To create solid connections, follow these suggestions:
Perfect your art. Deliver top quality. Do what you do excellently, as well as it can be done. “There is no substitute for quality,” T. Harv Eker states. If the quality you provide is outstanding, you don’t have to do lots of networking.


Messages of Hope Conference

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WHAT THE WORLD NEEDS NOW IS HOPE
The problem today is the level of anxiety, fear, and uncertainty. It seems that society and individuals as a whole are feeling less hope. Messages of Hope is a full-day conference, Saturday February 5th in Los Angeles at the Radisson Hotel,  6225 W. Century Blvd. This event features four inspirational speakers as well as in-depth interviews conducted by Jill Lublin with extraordinary people who’ve overcome challenges, inspired others,


THIS IS BIG!

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I’ve had such an incredible month: speaking for Tony Robbins at the Ultimate Business Mastery Summit along w/Jay Abraham and Stephen Covey. It was an incredible opportunity.
Plus, I was featured in the Marin Independent Journal (http://www.marinij.com/lifestyles/ci_12033656) for my TV show: Messages of Hope and then, to top it off I was a guest on The View From the Bay (http://abclocal.go.com/kgo/story?section=view_from_the_bay/women_entrepreneurs&id=6787217) All of this is during the recession economy.


PUBLICITY IN A DOWN ECONOMY

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I’ve been enjoying teaching Crash Courses in Publicity throughout this first quarter and am very sensitive to how important it is to market in today’s down economy. Change any story you have to how to (fill in the blank) in today’s economy. This is so essential for success right now. I was just featured on Daytime TV in Tampa w/over 90 syndicated markets. My whole topic was about marketing in a down economy. This is the media topic that’s winning people over the most.


THE DAY AFTER…

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Well, two things that have been on my mind in terms of branding – one is Sarah Palin being punked by a Canadian radio show before Election Day.  Her answers were again proving that she has no idea about how to behave herself in foreign matters and the answers weren’t even discerning enough to verify the call and do some further questioning.  Her answers were childlike – including the little girl giggles and I almost could feel the toss of her hair as she made plans to go hunting with the prime minister.