Media Articles

Kindness is the New Currency. Are You Cashing In?

Author Jill Lublin claims that “kindness is the new currency.” Here’s how this simple human quality creates pathways to profit.
By Steve Farber, Founder, The Extreme Leadership Institute
If you are one of those people who really believes no good deed goes unpunished, then you might find very little value in kindness. I, however, believe most people see kindness as a pretty good thing.
But is it essential to the success of your business?

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Desert Valley Times

By : Mesquite, NV

Mesquite, NV
Seven ways to promote your business on your own. Do you need attention? If you’re a small business, non-profit organization or new entrepreneur with a hot idea, chances are you do. All businesses need publicity, but how do those with a modest marketing budget get public exposure — a vital element in success of any business?
Seven ways to promote your business on your own. Do you need attention? If you’re a small business,

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Business Advisor

By : Linda Formichelli

Forward Again: Return to success with the right combination of employees, costs, customers and pricing
By Linda Formichelli
Refocus
For Jill Lublin, CEO of Promising Promotion in Novato, CA and author of Guerilla Publicity, the downturn happened right before Sept. 11 and got her thinking. “The truth is, I wasn’t really doing what I loved,” she says. “I ended up managing people instead of doing what I wanted, which was strategic publicity.”

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Bizlife Magazine

By : Bookshelf Browsing

Bookshelf Browsing
All business owners wonder, “How do I get publicity and look like the big boys?” The answer is provided in Guerilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars— the solution to any business looking to appear bigger and get more exposure.

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Small Business Success E-News

Tulenko Center for Small Business
Publisher: Paul Tulenko, Ph.D. – MBA
This book is by the same pair of authors who brought you Guerilla Publicity (a book that should already be on your desk with lots of sticky-note tabs). They have done it again with a fresh new look at the subject of building, analyzing, selecting, and maintaining networks that can get you ‘the best’ every time, whether that best is a doctor, lawyer, accountant, job,

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O’Dwyer’s PR/Marketing Communications

Books for PR People
…In this electronic age, it seems that people today meet in person less and less. However, some of the most important contacts people make in terms of both their personal and professional lives come from networking and meeting people face to face.

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Frequent Flyer — Making the Best of Business Travel

OAG Worldwide Limited
Networking: The Magic Connection
How valuable is networking in finding a new job and/or increase sales? It’s a rhetorical question. But how about using the same techniques to find the best doctors, lawyers, accountants? Even the best homes and schools as well as jobs?

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Mark Victor Hansen’s Weekly E-zine

Rich Results –
Become a Mega Networker in Life as Well as in Business
If you want the ability to locate the best stores in a community, fond the right organizations to join, or meet knowledgeable people to guide you in selecting a good activity for your child, then I recommend learning the magic of networking from my friends Rick Frishman and Jill Lublin, authors of “Networking Magic.”

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Access Information

Newsletter Tip of The Month: Business Books
Networking Magic: Find the best — from doctors, lawyers, and accountants to homes, schools and jobs, by Jill Lublin, Rick Frishman and Mark Steisel, shows you how to use networking in business and in other aspects of life.

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Book Passage News & Review

Corte Madera, CA
Jill Lublin talks about, “Guerilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars.”

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Novato Advance

The Business of Business: Expanding the definition of your network
By Al Coddington
Q: I have a small shop that sells skincare products. I would like to increase my volume by networking. I have tried networking with the professionals in my area — my doctor, my accountant, and so on — but it is no longer working for me. Do you have any good ideas to get my networking program on the rights track?

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CoachVille Interview with Jill Lublin

By Kim George
Do you cringe at the idea of networking at a wedding? Anguish over how to make a memorable first impression or conduct the dreaded follow-up? What about getting your sound bite down?

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Women’s Network – Australia

How to Become a Celebrity on a Shoestring Budget
By Jill Lublin (Promising Promotion)
Whether you are a solopreneuer or a major corporation, you need people to know about you. JILL LUBLIN looks at five things you need to do to become a guerrilla publicist.
Do you cringe at the idea of networking at a wedding? Anguish over how to make a memorable first impression or conduct the dreaded follow-up? What about getting your sound bite down?

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