Business Advisor

Forward Again: Return to success with the right combination of employees, costs, customers and pricing
By Linda Formichelli
For Jill Lublin, CEO of Promising Promotion in Novato, CA and author of Guerilla Publicity, the downturn happened right before Sept. 11 and got her thinking. “The truth is, I wasn’t really doing what I loved,” she says. “I ended up managing people instead of doing what I wanted, which was strategic publicity.”