by Jill Lublin | Feb 14, 2013 | Get Noticed Get Referrals
The best way to build or expand your business is to become influential; to convince others that your goods or services can improve their businesses or their lives. In order to become influential, get noticed. Getting noticed is the most powerful way to drive your...
by Jill Lublin | Aug 30, 2012 | Guerrilla Publicity, Networking, Public Relations
Use testimonials from your customers to your advantage. They help build your credibility, so compile a testimonial file. Ask everyone you work with for written endorsements; leave no stone unturned! Guidelines for securing Testimonials Get in the habit of asking every...
by Jill Lublin | Aug 24, 2011 | Guerrilla Publicity, Target Market, Uncategorized
Master showman PT Barnum said, “A terrible thing happens without publicity … NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible...
by Jill Lublin | Aug 15, 2011 | Public Relations, Target Market
In whatever you do, take that first, essential step; dive into the water. You may have developed the ideal solution for a major problem or invented a product that fills a critical void, but what good are they if you never implement your plans. Don’t waste your time...
by Jill Lublin | Jul 27, 2011 | Uncategorized
Identify your objectives; know precisely what you want to achieve. When you’re clear about your goals, you can explain them to others. If others understand what you need, they will be better able to help. The clearer you are about your goals the more likely you will...
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