Guerrilla Publicity

Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns.

Within Guerrilla Publicity, PR guru, Jill Lublin helps those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies.

Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can:

• Learn how to reach new markets and customers with the power of publicity
• Offer expert advice over the internet with podcasts
• Send out an e-mail blast to quickly reach consumers
• Connect with their clients on social networking sites

The Profit of Kindness

When kindness becomes your primary goal, everything changes: how you look at life, what you get from it, and how others interact with and relate to you.

The Profit of Kindness will help you master the art of building trusting, long-lasting relationships through open, non-adversarial interchanges that result in mutually beneficial outcomes. A basic adjustment in attitude and approach can substantially improve virtually every facet of your life. Each chapter provides specific examples for improving skills such as communication, building integrity, team work, influencing others, and more.

You will learn:

• Kindness does not mean weakness.
• Kindness can help you stay competitive, anticipate pitfalls, and stay one step ahead of your rivals.
• Success, achieved through kindness, can indeed be yours.

Get Noticed… Get Referrals:

Build Your Client Base and Your Business by Making a Name For Yourself

A proven program to win more clients, connections, and referrals

Get Noticed . . . Get Referrals is your one-stop guide to using powerful self-promotion techniques to get noticed by potential new clients.

Jill Lublin gives you the skills you need to make a memorable first impression, get more referrals and grow your business.

A proven program to win more clients, connections, and referrals Get Noticed . . . Get Referrals is your one-stop guide to using powerful self-promotion techniques to get noticed by potential new clients.

Jill Lublin gives you the skills you need to make a memorable first impression, get more referrals and grow your business.

Networking Magic

Networking Magic is a revolutionary concept that shows you how to find the best in all aspects of life.

Whether you’re looking for the most lucrative job, the perfect soul mate, the leading medical specialist, or virtually anything else—this is the one book that gets you on the inside track to the top experts, the highest-quality services, and the least expensive products.

What is networking? — The boardroom dinners — Building your network — Identifying your targets — Positioning yourself — Your networking toolkit — Approaching targets — Organized networking groups — Evaluating networking and events — Following up — Mining the Internet  and Special tactics .

In the professional landscape, networking has long been hailed as a key ingredient for success. It’s not just about exchanging business cards or connecting on social media; true networking involves transforming casual connections into valuable, mutually beneficial relationships.

While having a vast network may seem impressive, the real magic lies in the quality of your connections.