The Case For Kindness In Marketing
Simple Human Quality of Kindness Creates Pathways to Profit
Building your customer service ‘wow’ factor
Kindness is the New Currency. Are You Cashing In?
Author Jill Lublin claims that “kindness is the new currency.” Here’s how this simple human quality creates pathways to profit.
By Steve Farber, Founder, The Extreme Leadership Institute
If you are one of those people who really believes no good deed goes unpunished, then you might find very little value in kindness. I, however, believe most people see kindness as a pretty good thing.
But is it essential to the success of your business? Is it more than just a morally good best-practice? Does it have, you know … monetary value?
Kindness, you might recall, is part of the love-at-work formula I shared in a previous column: Kindness plus high standards equal love at work. And Jill Lublin, author of the new book The Profit of Kindness, claims that “kindness is the new currency” of the marketplace.
Five Simple Tricks: The Art Of Following Up Without Being Annoying
By Gita Mirchandani, Forbes Councils Member
I recently asked a colleague whether she received feedback from an editor about a story idea she had pitched. Her answer was short and direct — she was waiting to hear from the editor. She had been waiting for over a week, so I asked her to consider picking up the phone (a dinosaur idea) or sending a brief email to check in. I explained that it is her responsibility to follow up and see what else the receiver/editor might need. Keeping in mind the number of emails, WhatsApp and text messages everyone receives on an hourly basis, it seemed like common sense to me and the right thing to do.
There is a fine line between polite conversation and being overbearing or intrusive. Here are five easy suggestions for following up graciously while keeping the communication cordial and considerate. I find the whole game a gentle mix of art, science and luck:
Five secrets for building your customer service ‘wow’ factor
By Ivan Surjanovic, Business in Vancouver
Business has changed profoundly in the last several decades as new digital and cloud technologies are reshaping our everyday business processes. At the same time, however, it looks like the fundamentals of business have not changed a bit; the purpose of business is still to “create and keep a customer,” as Peter Drucker famously put it.
Creating and keeping a customer has become more difficult, though. The customers are now more empowered, have more information and options from the competition, are better connected and are more influential because they can now instantly share their satisfaction or frustration with just a few mouse clicks. Companies need to go the extra mile and provide their customers with the extraordinary “wow” experience if they want to keep and expand their customer base.
Why Being Kind Will Help Your Bottom Line.
By Dave Kerpen, CEO, Likeable Local
When we talk about how to boost the return on investment (ROI), the ways that come to mind are improve sales, raise prices, increase revenues, cut losses, and reduce costs.
Then, when we expound on the how, there comes product or service improvement, employee retention, brand recognition, customer satisfaction, social media and that’s it. We plan, strategize and implement.
But have you ever thought of a component beyond the creative and economic which may help boost your ROI? What if we add kindness? To find out more about the ROI of kindness, I talked to Jill Lublin, author of The Profit of Kindness: How to Influence Others, Establish Trust, and Build Lasting Relationships.
The Case For Kindness In Marketing
By Henry DeVries, Contributor, Leadership Strategy
Attracting high-paying clients by marketing with a book and a speech.
Bottom line: kindness pays.
“By practicing kindness in your business, you can increase your income, generate new clients, stimulate repeat customers to buy, and much more,” advises international speaker and expert on influence Jill Lublin.
According to Lublin, here are four reasons that kindness in marketing matters:
- Kindness generates prospects, connectivity, and customers.
- Kindness does not mean weakness.
- Kindness can help you stay competitive, anticipate pitfalls, and stay one step ahead.
- Success, achieved through kindness, is indeed possible.
What is Return on Kindness and Why is it Important to Your Small Business?
by Barry Moltz, Small Business Trends, Nextiva
The goal of every small businesses is to generate a return on investment (ROI). This means that if a dollar is put into the company, the owners hope to get $3 or even $100 from it.
What is Return on Kindness?
While this is still a required long term measurement, a new undervalued metric that will help businesses grow daily is to establish a “Return on Kindness” (ROK). While there continues to be much divisiveness and conflict in the world, every company can serve as a refuge for their employees who need to work toward a common goal. Achieving this will always lead to long-term loyalty and increased positive motivation.
ROK (Return On Kindness): It’s More Than Just Being Nice
Rodger Dean Duncan, Forbes Contributor
During 40 years of consulting and executive coaching, I’ve worked with hundreds of leaders. The ones who were world class, who produced consistently great results, had some characteristics in common—smarts, a sense of vision, a deep understanding of their business, willingness to make tough decisions. These are textbook qualities of great leadership. But one quality demonstrated by the best leaders I’ve known is seldom recognized: kindness.
Yes, kindness. Some people still seem to regard kindness as a nice-to-have-but-unnecessary personality trait. In fact, some prominent business people have been practically deified in their reputations for harsh and even barbarous treatment of others.
Desert Valley Times
Seven ways to promote your business on your own. Do you need attention? If you’re a small business, non-profit organization or new entrepreneur with a hot idea, chances are you do. All businesses need publicity, but how do those with a modest marketing budget get public exposure — a vital element in success of any business?
Seven ways to promote your business on your own. Do you need attention? If you’re a small business, non-profit organization or new entrepreneur with a hot idea, chances are you do. All businesses need publicity, but how do those with a modest marketing budget get public exposure — a vital element in success of any business? Contrary to popular belief, you don’t need a sky-high marketing budget for an effective publicity campaign. You can be your own publicist. All it takes is some dedication, persistence and a solid plan based on concrete knowledge of your audience. To be successful, your publicity efforts should be on-going, according to Rick Frishman, publicist and co-author with Jill Lublin, of the book, Guerilla Publicity. Thus, you should always look for new opportunities to generate exposure. “To stay ahead of the competition — or just keep up — means that you have to be out there promoting on a regular basis,” Frishman said. What should you do to launch a successful publicity campaign on your own?
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