by Jill Lublin | Dec 16, 2020 | Guerrilla Publicity
People want you to be authentic. They want to know that what you say is true, that you will deliver as promised, and that your product or service will work as advertised. If you hope to garner great publicity, your campaign must be authentic as well. It has to come...
by Jill Lublin | Dec 11, 2020 | Guerrilla Publicity
In our busy world, no one has time for the full story—they want a synopsis, a digest, a capsule that takes only seconds to deliver, is easy to swallow, and resonates in their minds. And it must contain everything they need to know. Since publicity is about getting...
by Jill Lublin | Nov 30, 2020 | Guerrilla Publicity
A subtle, but important change has taken place in publicity. Instead of trying to promote individuals, businesses, and their products and services, the focus has shifted to making connections with smaller communities, building relationships with their members, and...
by Jill Lublin | Nov 23, 2020 | Guerrilla Publicity
We live in a world of headlines. Headlines are the labels that tell us what articles are about and help us decide what to read. Like their cousin the sound bite, headlines are informative shortcuts for people who don’t have time to read, or even scan, the whole story....
by Jill Lublin | Nov 7, 2020 | The Profit of Kindness
Whenever I am asked by people about my most important tip for entrepreneurs, I would always say it is about growth and that they have to capture their audience. We all know that businesses are built based on a captive audience. The failure and success of your business...
by Jill Lublin | Oct 19, 2020 | The Profit of Kindness
Connection is all about partnerships with customers, vendors, colleagues, and prospects. I sat with Marc Allen, an internationally renowned author, president, and publisher of New World Library, which he co-founded with Shakti Gawain in 1977. He has guided the company...
by Jill Lublin | Aug 31, 2020 | The Profit of Kindness
Maybe right now you’re thinking to yourself: Kindness? Really? The last Harvard Business School class reunion didn’t include a handheld circle of MBAs singing Kumbaya. Maybe not, but the cream of the corporate crop has always known that a smart business strategy...
by Jill Lublin | Aug 21, 2020 | SellingPowerBlog
Once upon a time, there were salespeople who started the purchasing process and heavily influenced the decision-making of consumers. But times have changed. Today, according to a research by HubSpot, 62 percent of consumers will use a search engine for information...
by Jill Lublin | Aug 3, 2020 | Guerrilla Publicity
For guerrillas, the Internet continues to be a bonanza because it has exponentially expanded their media opportunities and their reach, and brings potential consumers to them. A website makes it possible for a guerrilla to address wider target audiences more...
by Jill Lublin | Jul 13, 2020 | Networking Magic
Networking starts with introductions and introductions come in a number of forms. I have separated them into five categories: Cold calls Leads Cold introductions Warm introductions Personal introductions Cold calls are attempts to contact people who you don’t know and...
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