“Luck is the residue of preparation.” —Anonymous If you are an entertaining interview subject, the media will stampede to cover you and your story. Outlets will run with it. They will promote your products and services and make you a star. You’ll become a media...
Most people are uncomfortable promoting themselves. Debbie Allen, the author of Confessions of SHAMELESS Self PROMOTERS (McGraw-Hill, 2006) and a professional business speaker, polled thousands of members of her audience. She found that 85 percent were uncomfortable...
“Training is everything. The peach was once a bitter almond; cauliflower is nothing but cabbage with a college education.” — Mark Twain When the media contacts you, make the most of the opportunity. If you’re unprepared or not at your best, you’re in big trouble...
I had spent a year heavily investing in my career; time, money, networking, and lots of training enabled me to update and redesign my workshops and presentations, website, and promotional materials. Mark LeBlanc, who had been the president of the National Speakers...
The term “public relations” consists of two words, “public” and “relations.” Relations with the public are publicists’ inventories. Relationships are the most valuable assets in publicists’ portfolios. The most valuable relationships are those with the media because...
What is publicity, and why is it important? Publicity means building exposure around a product or service you’re offering. If you want people to know about your product or service, publicity is important. It’s a part of public relations after all. Public relations is...
Boardroom, Inc., is a publisher of books and newsletters located in Stamford, Connecticut. It was founded in 1972 by Marty Edelston and is best known for publishing the newsletters: Bottom Line/Personal, Bottom Line/Health, Bottom Line/Tax Hotline, and Bottom...
Please your clients and customers by learning what they want and always delivering it. People have many choices and can give their business to many companies. Consistently provide what they want or they won’t continue to do business with you, and they definitely won’t...
Relationships are the most valuable assets in publicists’ portfolios. The most valuable relationships are those with the media because they in turn produce relationships with the greater public. And by media, we mean both the traditional media — print and television...
People want you to be authentic. They want to know that what you say is true, that you will deliver as promised, and that your product or service will work as advertised. If you hope to garner great publicity, your campaign must be authentic as well. It has to come...
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