Blog | Jill Lublin
Build Relationships To Build Empires

Build Relationships To Build Empires

The term “public relations” consists of two words, “public” and “relations.” Relations with the public are publicists’ inventories. Relationships are the most valuable assets in publicists’ portfolios. The most valuable relationships are those with the media because...
The Boardroom Dinner

The Boardroom Dinner

Boardroom, Inc., is a publisher of books and newsletters located in Stamford, Connecticut. It was founded in 1972 by Marty Edelston and is best known for publishing the newsletters: Bottom Line/Personal, Bottom Line/Health, Bottom Line/Tax Hotline, and Bottom...
Get Noticed by Being Professional

Get Noticed by Being Professional

Please your clients and customers by learning what they want and always delivering it. People have many choices and can give their business to many companies. Consistently provide what they want or they won’t continue to do business with you, and they definitely won’t...
Building Relationships with Media

Building Relationships with Media

Relationships are the most valuable assets in publicists’ portfolios. The most valuable relationships are those with the media because they in turn produce relationships with the greater public. And by media, we mean both the traditional media — print and television...

Your Campaign Starts With You

People want you to be authentic. They want to know that what you say is true, that you will deliver as promised, and that your product or service will work as advertised. If you hope to garner great publicity, your campaign must be authentic as well. It has to come...

Introduce Yourself with A Soundbite

In our busy world, no one has time for the full story—they want a synopsis, a digest, a capsule that takes only seconds to deliver, is easy to swallow, and resonates in their minds. And it must contain everything they need to know. Since publicity is about getting...

Put Yourself On The Map

A subtle, but important change has taken place in publicity. Instead of trying to promote individuals, businesses, and their products and services, the focus has shifted to making connections with smaller communities, building relationships with their members, and...

Think “Headlines”

We live in a world of headlines. Headlines are the labels that tell us what articles are about and help us decide what to read. Like their cousin the sound bite, headlines are informative shortcuts for people who don’t have time to read, or even scan, the whole story....

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