Crises Control—confront disasters and turn them around!

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In light of the pandemic we thought we’d share some crisis control tips from guerrilla publicity as its relevant for this time.
 
“Crises and deadlocks when they occur have at least this advantage, they force us to think.” —Jawaharlal Nehru, former Indian Prime Minister
Your brand, your business or product name, is your most important asset and once you’ve established it, it must be protected at all costs. Otherwise it can destroy your business.
Every book seems to include a warning about Murphy’s Law— and our book is no exception.


Building Your Network

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“The quickest way to the top is to take everyone with you.”
—Bernhard Dohrmann, Ceo & Chairman of Space International
If you want to succeed, build a great team. A great team multiplies your prospects for success; it enables you to form relationships with powerful people who can make your dreams come true. A great network supports your strengths, fills in your weaknesses and allows you to trade and build on your teammates’ accomplishments. When you have a great team,


First Impressions

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Immediately make a great first impression by introducing yourself with a sound bite. Use the sound bite to create a solid connection with important new contacts quickly.
Your sound bite is your verbal business card. It’s the introduction that tells others several things:
■ Who you are
■ What you do
■ The specific benefits you can provide
Here are some examples:
“I’m Dr. Delicato, DDS. In my chair you have no pain, no drugs, no anxiety—just healthy teeth and a radiant smile.”
“My portraits let you preserve those beautiful moments of you and your family and treasure them for life.”
“I bring delicious,


Show Gratitude and Raise Your Bottom Line

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Show Gratitude and Raise Your Bottom Line
Training costs, lost skill, lowered productivity, and disgruntled staff who are wearing too many hats are just a few of the hidden costs of unhappy employees. A New York Times article reported a Gallup poll that estimated that when employees are unhappy, lost productivity costs employers up to $300 billion a year! A study conducted by the American Psychological Association observed more than 1,700 employees and concluded that half of all employees intended to search for new jobs because they felt underappreciated and undervalued.


Fifteen Things the Media Loves

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Fifteen Things the Media Loves
 
“Reporters are like alligators. You don’t have to love them, you don’t even have to like them. But you do have to feed them.” —Anonymous
Have you ever thought what you can do to become friends with the media? Use each set of fifteen points wisely to get their attention and start build good relationships with the media.
News Above all else, the media wants newsworthy items. 
The first thing they ask is,


Positively Powerful: When You’re Positive, You Can…

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In her best-selling book, A Place of Yes: 10 Rules for Getting Everything You Want Out of Life, entrepreneur Bethenny Frankel credits her accomplishments as the reason she learned to be open to new challenges and to all possibilities. Instead of shutting out potential by defaulting to no, she says she comes from a place of yes.14 Positive people can come from a place of yes more often because they trust. They trust that whatever door closes,


Positively Peaceful

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In my good times and my bad times being positive and say- ing to myself, Okay I’m going to keep doing what I’m doing and do it well, and have a great attitude and stay positive, has made a difference in my life. What you focus on is what you create. I didn’t want to be the person who shuts down when stressed, worried, or challenged. I wanted to practice positivity so that I could keep my state of mind peaceful.


Positivity in Business

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It has been said that one of the most important personality characteristics of an entrepreneur is the understanding that failure is part of the game, and going to work anyway. Among some of the other commonly shared traits of successful businesspeople, labeled by Entrepreneur magazine as the “Seven Traits of Entrepreneurs,” are tenacity, the willingness
to start from square one (without being compelled to jump off a bridge), passion, vision, self-belief, tolerance for ambiguity,


Compassion in Business

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If you want others to be happy, practice compassion. If you want to be happy, practice compassion.
— Dalai Lama
When her son Daniel was 13 years old, Debra Poneman signed a consent form allowing himto attend an eighth-grade class trip to Washington, D.C. The plane ride, the cool hotel with a swimming pool, and how they were going to sneak into the girls’ rooms was all Debra remembers Daniel and his friends talking about for weeks leading up to the big trip.


Generosity Marketing

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John M. Sweeney is the founder of a social movement called Suspended Coffees. In his article, “Kindness Makes Good Business,” Sweeney describes himself as being, among other things, a kindness coach, saying that making others happy had always been his mission in life.This is why, when it came to his career, he found himself flailing. For two-and- a-half years he wasunemployed and felt he had no purpose. Then he read about an old tradition called cafe sospeso or “suspended coffee,” which began in the cafes of Naples,