Chanta Rose|Jill Lublin

It doesn’t matter what your industry, product or service may be, the rules of PR are still the same and Guerilla Publicity does a fabulous job of starting at the very beginning and taking you step by step through everything you need to know; from writing outstanding press releases, to managing media lists to the absolute importance of following up once you have sent your kit out. I use this book as my PR bible, just last night I picked it up and flicked through for a refresher course. Not only does it provide the information but also the enthusiasm needed to launch a PR campaign and is a wonderful resource to keep on your shelf.