Good question. Some people believe that press releases are obsolete and that no one actually reads them. True-most press releases are not read thoroughly, but they are scanned. People glance at headlines and bullet points and give most releases a quick once over. So...
So you’ve started your own business and you’re ready to let the world (or your neighborhood) know. Now it’s time to add public relations to the list of your entrepreneurial skills. Public relations is human relations and a critical aspect of growing your business....
Master showman PT Barnum said, “A terrible thing happens without publicity … NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible waste if ignored....
The way you handle the media is the key to achieving desired success. They are finicky. Aim for the headlines, Jill Lublin has the inside scoop on what makes the media smile and what makes them cringe. 15 THINGS THE MEDIA HATES 1. Not taking “no” for an answer2. Long...
20 Questions to Keep You on the Guerrilla Publicity Track Here are 20 questions to ask yourself to stay on the Guerrilla Publicity Track. They are from my best-selling book Guerrilla Publicity, available on Amazon.com Savvy Publicity Hounds will be able to answer...
Networking is the process of building and maintaining relationships. It’s the development of a team that will support your efforts and the efforts of your network teammates to reach your respective goals. Networking is about forging bonds and sharing. Networking Do’s:...
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