Connecting is the art of building relationships; relationships that last. It’s the forming of bonds with people that can grow into deeper, closer, more meaningful relationships. Making close connections is essential because people prefer to work and interact those...
Hello from the Kiwi land!! I’m here in beautiful New Zealand doing speaking engagements. Watching businesses in New Zealand I have realized that publicity is really the same all over. It’s important to create brand recognition and marketplace referrals....
Use testimonials from your customers to your advantage. They help build your credibility, so compile a testimonial file. Ask everyone you work with for written endorsements; leave no stone unturned! Guidelines for securing Testimonials Get in the habit of asking every...
OK, now you know that you have to take action and begin. The question is where do you start? Consider organizational events. They can be the ideal places to begin making contacts because virtually everyone who attends these events is there to network and make...
In whatever you do, take that first, essential step; dive into the water. You may have developed the ideal solution for a major problem or invented a product that fills a critical void, but what good are they if you never implement your plans. Don’t waste your time...
1. Type, never handwrite. Double space, use BIG margins, and leave lots of white space. Editors use the white space to edit. 2. Avoid BIG letterheads. They take up space on the page and can shout, “my message is weak, but look at my credentials.”...
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