Good question. Some people believe that press releases are obsolete and that no one actually reads them. True-most press releases are not read thoroughly, but they are scanned. People glance at headlines and bullet points and give most releases a quick once over. So...
There are few things that help you stand out from the crowd more than effective publicity. Having logos from notable press outlets or examples of publicity appearances visible when someone visits your website, sees you in an interview, or discovers any of your content...
Publishing a book catapults you to the upper strata of authority figures. It gives you more credibility. Authoring a book brings you recognition as an expert, a leader in your business, and a star in your field. Having a book published in your area of expertise opens...
“Luck is the residue of preparation.” —Anonymous If you are an entertaining interview subject, the media will stampede to cover you and your story. Outlets will run with it. They will promote your products and services and make you a star. You’ll become a media...
“Training is everything. The peach was once a bitter almond; cauliflower is nothing but cabbage with a college education.” — Mark Twain When the media contacts you, make the most of the opportunity. If you’re unprepared or not at your best, you’re in big trouble...
The term “public relations” consists of two words, “public” and “relations.” Relations with the public are publicists’ inventories. Relationships are the most valuable assets in publicists’ portfolios. The most valuable relationships are those with the media because...
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