Guerrilla Publicity | Jill Lublin
Training for Today’s Media 

Training for Today’s Media 

“Training is everything. The peach was once a bitter almond; cauliflower is nothing but cabbage with a college education.” — Mark Twain  When the media contacts you, make the most of the opportunity. If you’re unprepared or not at your best, you’re in big trouble...
Build Relationships To Build Empires

Build Relationships To Build Empires

The term “public relations” consists of two words, “public” and “relations.” Relations with the public are publicists’ inventories. Relationships are the most valuable assets in publicists’ portfolios. The most valuable relationships are those with the media because...

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