Guerrilla Publicity | Jill Lublin
Training for Today’s Media 

Training for Today’s Media 

“Training is everything. The peach was once a bitter almond; cauliflower is nothing but cabbage with a college education.” — Mark Twain  When the media contacts you, make the most of the opportunity. If you’re unprepared or not at your best, you’re in big trouble...
Build Relationships To Build Empires

Build Relationships To Build Empires

The term “public relations” consists of two words, “public” and “relations.” Relations with the public are publicists’ inventories. Relationships are the most valuable assets in publicists’ portfolios. The most valuable relationships are those with the media because...
Building Relationships with Media

Building Relationships with Media

Relationships are the most valuable assets in publicists’ portfolios. The most valuable relationships are those with the media because they in turn produce relationships with the greater public. And by media, we mean both the traditional media — print and television...

Your Campaign Starts With You

People want you to be authentic. They want to know that what you say is true, that you will deliver as promised, and that your product or service will work as advertised. If you hope to garner great publicity, your campaign must be authentic as well. It has to come...

Introduce Yourself with A Soundbite

In our busy world, no one has time for the full story—they want a synopsis, a digest, a capsule that takes only seconds to deliver, is easy to swallow, and resonates in their minds. And it must contain everything they need to know. Since publicity is about getting...

Watch a brief intro video from Jill

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