by Jill Lublin | Dec 16, 2020 | Guerrilla Publicity
People want you to be authentic. They want to know that what you say is true, that you will deliver as promised, and that your product or service will work as advertised. If you hope to garner great publicity, your campaign must be authentic as well. It has to come...
by Jill Lublin | Dec 11, 2020 | Guerrilla Publicity
In our busy world, no one has time for the full story—they want a synopsis, a digest, a capsule that takes only seconds to deliver, is easy to swallow, and resonates in their minds. And it must contain everything they need to know. Since publicity is about getting...
by Jill Lublin | Nov 30, 2020 | Guerrilla Publicity
A subtle, but important change has taken place in publicity. Instead of trying to promote individuals, businesses, and their products and services, the focus has shifted to making connections with smaller communities, building relationships with their members, and...
by Jill Lublin | Nov 23, 2020 | Guerrilla Publicity
We live in a world of headlines. Headlines are the labels that tell us what articles are about and help us decide what to read. Like their cousin the sound bite, headlines are informative shortcuts for people who don’t have time to read, or even scan, the whole story....
by Jill Lublin | Aug 3, 2020 | Guerrilla Publicity
For guerrillas, the Internet continues to be a bonanza because it has exponentially expanded their media opportunities and their reach, and brings potential consumers to them. A website makes it possible for a guerrilla to address wider target audiences more...
by Jill Lublin | Mar 30, 2020 | Guerrilla Publicity
In light of the pandemic we thought we’d share some crisis control tips from guerrilla publicity as its relevant for this time. “Crises and deadlocks when they occur have at least this advantage, they force us to think.” —Jawaharlal Nehru, former Indian Prime...
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