Master showman PT Barnum said, “A terrible thing happens without publicity … NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible...
In whatever you do, take that first, essential step; dive into the water. You may have developed the ideal solution for a major problem or invented a product that fills a critical void, but what good are they if you never implement your plans. Don’t waste your time...
Become a guerrilla publicist by building relationships from your heart day and night with a targeted market. Your relationships are your most valuable asset. Because you’re in business for the long haul, your best business will come from your best relationships....
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