Guerrillas know that the regardless of what product you produce or service you provide, you are the product! You are your own brand, and you must always sell yourself. And selling yourself is a full-time job. When you repeatedly sell yourself, you build name...
Master showman PT Barnum said, “A terrible thing happens without publicity … NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible...
In whatever you do, take that first, essential step; dive into the water. You may have developed the ideal solution for a major problem or invented a product that fills a critical void, but what good are they if you never implement your plans. Don’t waste your time...
Become a guerrilla publicist by building relationships from your heart day and night with a targeted market. Your relationships are your most valuable asset. Because you’re in business for the long haul, your best business will come from your best relationships....
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