Marilyn Parmelee|Jill Lublin

I really am still studying this book and am implementing everything possible. I especially like the “introduce yourself with a soundbite” chapter. The chapters in this book are short enough that you can read, then do before going to the next one. My favorite chapters other than the one mentioned are: Build Your Campaign From the Inside Out, Build Your Marketing Plan Around Publicity, Zeo In On Your Market-Save Time, Money, And Aggravation, Media Kits-Guerrilla Style and Find Your Uniqueness and Capitalize On It. Don’t get me wrong, I like and can use it all, but those are my favorites because I needed them NOW. These chapters include the information I wish I had before I started marketing my book.