“Luck is the residue of preparation.” —Anonymous If you are an entertaining interview subject, the media will stampede to cover you and your story. Outlets will run with it. They will promote your products and services and make you a star. You’ll become a media...
Most people are uncomfortable promoting themselves. Debbie Allen, the author of Confessions of SHAMELESS Self PROMOTERS (McGraw-Hill, 2006) and a professional business speaker, polled thousands of members of her audience. She found that 85 percent were uncomfortable...
“Training is everything. The peach was once a bitter almond; cauliflower is nothing but cabbage with a college education.” — Mark Twain When the media contacts you, make the most of the opportunity. If you’re unprepared or not at your best, you’re in big trouble...
I had spent a year heavily investing in my career; time, money, networking, and lots of training enabled me to update and redesign my workshops and presentations, website, and promotional materials. Mark LeBlanc, who had been the president of the National Speakers...
The term “public relations” consists of two words, “public” and “relations.” Relations with the public are publicists’ inventories. Relationships are the most valuable assets in publicists’ portfolios. The most valuable relationships are those with the media because...
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