Blog | Jill Lublin

Introduce Yourself with A Soundbite

In our busy world, no one has time for the full story—they want a synopsis, a digest, a capsule that takes only seconds to deliver, is easy to swallow, and resonates in their minds. And it must contain everything they need to know. Since publicity is about getting...

Put Yourself On The Map

A subtle, but important change has taken place in publicity. Instead of trying to promote individuals, businesses, and their products and services, the focus has shifted to making connections with smaller communities, building relationships with their members, and...

Think “Headlines”

We live in a world of headlines. Headlines are the labels that tell us what articles are about and help us decide what to read. Like their cousin the sound bite, headlines are informative shortcuts for people who don’t have time to read, or even scan, the whole story....

The Power of Partnerships

Connection is all about partnerships with customers, vendors, colleagues, and prospects. I sat with Marc Allen, an internationally renowned author, president, and publisher of New World Library, which he co-founded with Shakti Gawain in 1977. He has guided the company...

What Kindness Isn’t

Maybe right now you’re thinking to yourself: Kindness? Really? The last Harvard Business School class reunion didn’t include a handheld circle of MBAs singing Kumbaya. Maybe not, but the cream of the corporate crop has always known that a smart business strategy...
Boost Your Selling Power through Kindness

Boost Your Selling Power through Kindness

Once upon a time, there were salespeople who started the purchasing process and heavily influenced the decision-making of consumers. But times have changed. Today, according to a research by HubSpot, 62 percent of consumers will use a search engine for information...

Grow Your Business With A Website

For guerrillas, the Internet continues to be a bonanza because it has exponentially expanded their media opportunities and their reach, and brings potential consumers to them. A website makes it possible for a guerrilla to address wider target audiences more...

Identifying Your Targets

Networking starts with introductions and introductions come in a number of forms. I have separated them into five categories: Cold calls Leads Cold introductions Warm introductions Personal introductions Cold calls are attempts to contact people who you don’t know and...

Generosity

Business is not always about money, although for most people the bottom line influences a lot of their decisions. In business, profits are always a consideration; they are the measuring rod. But sometimes the best way to get noticed is by forgoing some profits,...

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