Making Kindness the Central Mission of Your Company|Jill Lublin

In a world driven by profit margins and fierce competition, there’s a refreshing outlier that stands out among the business crowd – KIND Healthy Snacks. Founded by Daniel Lubetzky, KIND has embraced kindness as its central mission, setting a remarkable example of how to make the world a better place while running a successful business. As Dave Ramsey wisely stated, “Servant leadership is the only leadership that ultimately works,” and this philosophy echoes through the story of KIND Healthy Snacks, demonstrating that kindness can be the bedrock of a thriving enterprise.


The Power of Kindness-Centric Companies


KIND Healthy Snacks offers an illuminating example of how a company can thrive by making kindness its core principle. The very name “KIND” serves as a constant reminder that kindness is at the heart of their mission. This approach isn’t limited to KIND Healthy Snacks; it extends to the very ethos of the company, proving that a kind-centric model can indeed serve as a blueprint for success.


But KIND isn’t the only company that has made kindness its central mission. Let’s explore two more examples:


  1. Patagonia – The outdoor clothing and gear company Patagonia has long been a champion of environmental and social responsibility. They are committed to reducing their environmental impact and donate a percentage of their profits to environmental causes. Their “Worn Wear” program encourages customers to buy and sell used Patagonia products, promoting sustainability and reducing waste. Patagonia’s dedication to kindness toward the planet and its people exemplifies how a company can succeed by prioritizing values beyond profit.


  1. TOMS – TOMS is well known for its “One for One” business model. For every pair of shoes purchased, TOMS donates a pair to a child in need. They’ve expanded this model to eyewear and coffee as well, ensuring that every product they sell contributes to a positive social impact. This commitment to giving back is at the core of TOMS’ mission, and it has resonated with customers who want to support a brand that is making a difference in the world.