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Building Relationships with Media

Building Relationships with Media

Relationships are the most valuable assets in publicists’ portfolios. The most valuable relationships are those with the media because they in turn produce relationships with the greater public. And by media, we mean both the traditional media — print and television...

Your Campaign Starts With You

People want you to be authentic. They want to know that what you say is true, that you will deliver as promised, and that your product or service will work as advertised. If you hope to garner great publicity, your campaign must be authentic as well. It has to come...