As we come to the final stretch on the election campaign, I find myself thinking about the word change and how to “Get Noticed”.  It’s been interesting watching the campaign and all the tactics each one has used to get noticed – including Obama picking an experienced Vice Presidential running mate and McCain picking a fairly young woman.  I keep getting asked on major radio stations across the country for branding comments -most importantly – does Tina Fey’s imitation of Sarah Palin help or hurt her?  I actually thought it was good for Sarah to go on Saturday Night Live and laugh with the people who were laughing at her.  Yet, once again, she proved she doesn’t really know how to speak without scripts and speeches written for her. I don’t think it helped her win over voters and only made people laugh more at her!   Well, so much for getting noticed in a positive way. You noticed both campaigns had key words the entire time…Obama was for change; McCain and Palin used (and overused) maverick.

If you’re a business owner and want to Get Noticed… I recommend, like in politics, do things that are out of the ordinary.  Show people you are laughing with them so they won’t laugh at you.  Find a word that sums up your business that people can use when thinking of you.  For more go to and check out my Crash Courses in Publicity to help you get noticed in an economic way!