‘Tis the season to be Networking, fa-la-la-la-la, la-la-la-la! As the year comes to a close and the festive lights twinkle with merriment, savvy entrepreneurs know that the holiday season isn’t only about decking the halls; it’s about expanding your network in ways you never thought possible. So, grab your business cards and sleigh your competition with these tips inspired by the enchanting wisdom of one of my best sellers “Networking Magic” by Rick Fishman and Jill Lublin!
‘Tis the Season to Be Social:
Don’t be a holiday humbug! Attend as many end-of-year and Christmas networking events as you can. Whether it’s a cozy industry gathering or a glittering holiday mixer, these events are gold mines for connecting with potential clients, collaborators, and mentors. Spread the joy and your business simultaneously!
Craft Your Elevator Pitch (With a Festive Twist):
Picture this: You’re at a holiday soiree, sipping on eggnog, and someone asks, “What do you do?” Instead of the usual spiel, sprinkle in some holiday cheer! “I’m in the business of making dreams come true—like Santa for entrepreneurs!” Keep it light, festive, and memorable. You’ll be the talk of the gingerbread house!
Bring Your Own Mistletoe (Metaphorically):
Be proactive about meeting new people. Don’t wait for networking opportunities to come to you; seek them out! Approach conversations with genuine interest, ask questions, and don’t forget to share a bit of your own holiday magic. Be the mistletoe that brings people together!
Gifts that Keep on Giving:
‘Tis the season for giving, right? Extend that generosity to your networking efforts. Consider personalized, thoughtful holiday cards or small gifts that align with your brand. A little festive gesture can leave a lasting impression and set the stage for a prosperous business relationship in the coming year.
Jingle All the Way to Social Media:
Take advantage of the virtual jingle bells! Share your holiday networking adventures on social media. Capture moments, showcase your festive side, and use relevant hashtags. It’s not just about the connections you make at the event; it’s also about the ripple effect in the digital realm.
Santa’s Workshop of Ideas:
Embrace the holiday spirit and organize your own networking event. Whether it’s a cozy virtual meet-up or a festive in-person gathering, playing host can position you as a leader in your industry. Plus, it’s an opportunity to curate the guest list with potential clients or partners.
New Year, New Connections:
As the clock strikes midnight on New Year’s Eve, your networking efforts shouldn’t fizzle out like last year’s sparklers. Follow up with the connections you’ve made, express gratitude for the conversations, and set the stage for future collaboration. The real magic happens in the follow-through!
So, dear entrepreneurs, as you navigate the twinkling lights and joyous melodies of the season, remember that the end of the year isn’t only about resolutions; it’s about revolutionizing your network. ‘Tis the season for networking magic—let the festivities begin and may your business soar to new heights in the coming year! 🎄🌟
Jill Lublin is an international speaker on the topics of Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed…Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Bootcamp, and consults and speaks all over the world. She has spoken on many stages with luminaries such as Tony Robbins. Jill also leads an conscious kindness community. Visit publicitycrashcourse.com/freegift and jilllublin.com
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