Publicity is the art of stirring up interest to promote you or your product or service. It’s convincing others to sing your praises, to blare from the rooftops:
- Who you are,
- What you do, and
- Why it’s important.
Publicity will put you on the map because it:
- Builds your identity.
- Increases your visibility.
- Generates name recognition.
- Gets your message across.
- Compels people to buy, invest, and do business with you.
Publicity is the art of putting yourself in the spotlight. As you know, spotlights are narrowly focused-they don’t shine on everyone. To capture the spotlight, place yourself in the proper position; work your way onto center stage.
What have YOU done to capture the spotlight?