Work Your Way onto Center Stage

Publicity is the art of stirring up interest to promote you or your product or service. It’s convincing others to sing your praises, to blare from the rooftops:

  • Who you are,
  • What you do, and
  • Why it’s important.

Publicity will put you on the map because it:

  • Builds your identity.
  • Increases your visibility.
  • Generates name recognition.
  • Gets your message across.
  • Compels people to buy, invest, and do business with you.

Publicity is the art of putting yourself in the spotlight. As you know, spotlights are narrowly focused-they don’t shine on everyone. To capture the spotlight, place yourself in the proper position; work your way onto center stage.

What have YOU done to capture the spotlight?