|
August 24th, 2011 by jill
aster showman PT Barnum said, “A terrible thing happens without publicity … NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible waste if ignored. Publicity is the most overlooked marketing tool and also the least expensive, least risky…
Publicity, public relations, and advertising
Publicity is free media exposure for your product or service. Public relations (PR) is the overall planning and strategy for dealing with the media. Advertising is paying to promote your product or service. Say, for example, you have a lemonade stand. Your PR strategy is to use word of mouth to promote your product. With the little extra money you have, you hire your brother to post flyers (advertising). In the mean time, a thirsty runner with no money jogs by and you give her a cool drink on the house. Because she’s the editor of your local paper, the next day your lemonade stand is prominently displayed on the front page. Business booms. That’s publicity.
Read the rest of this entry »
Post Footer automatically generated by Add Post Footer Plugin for wordpress.
Tags: Guerrilla Publicity, Promotion, Strategic management, Strategy
Posted in Guerrilla Publicity, Target Market, Uncategorized | 1 Comment »
July 27th, 2011 by jill
Identify your objectives; know precisely what you want to achieve.
When you’re clear about your goals, you can explain them to others. If others understand what you need, they will be better able to help. The clearer you are about your goals the more likely you will be to create a plan that will accomplish them.
Before I attend meetings or events, I set goals. I decide what I would like to accomplish. Since meetings usually have specific agendas, I identify what I would like to achieve. Defining my goals helps me when I finally meet with people; it helps my focus by subconsciously keeping on track.
Read the rest of this entry »
Post Footer automatically generated by Add Post Footer Plugin for wordpress.
Tags: Business networking, Goal, Promotion, Strategic management, Strategy
Posted in Uncategorized | No Comments »
July 5th, 2011 by jill
1. Type, never handwrite. Double space, use BIG margins, and leave lots of white space. Editors use the white space to edit.
2. Avoid BIG letterheads. They take up space on the page and can shout, “my message is weak, but look at my credentials.” Read the rest of this entry »
Post Footer automatically generated by Add Post Footer Plugin for wordpress.
Posted in Uncategorized | 1 Comment »
June 22nd, 2011 by jill
By Jill Lublin
Connecting is the art of building relationships; relationships that last. It’s the forming of bonds with people that can grow into deeper, closer, more meaningful relationships.
To create solid connections, follow these suggestions:
Perfect your art. Deliver top quality. Do what you do excellently, as well as it can be done. “There is no substitute for quality,” T. Harv Eker states. If the quality you provide is outstanding, you don’t have to do lots of networking. People will network for you. They will tell others about you and recommend you. People love to refer others to those who provide the top quality.” It makes them look good.
Read the rest of this entry »
Post Footer automatically generated by Add Post Footer Plugin for wordpress.
Tags: Business
Posted in Uncategorized | No Comments »
June 2nd, 2011 by jill
The relationships you build with the media are mutually beneficial. The media constantly needs fresh information and they look for people like you to provide it. Expect, but don’t be discouraged by disappointment and rejection. The media sees thousands of press releases and notes every day.
Here’s a few ways you can make the numbers game work for you:
Read the rest of this entry »
Post Footer automatically generated by Add Post Footer Plugin for wordpress.
Tags: Guerrilla Publicity, Media Kit, Media Lists, PR, Press release, Press Releases, Promotion
Posted in Guerrilla Publicity, Public Relations | No Comments »
April 29th, 2011 by jill
Become a guerrilla publicist by building relationships from your heart day and night with a targeted market.
Your relationships are your most valuable asset. Because you’re in business for the long haul, your best business will come from your best relationships. When building relationships, think in terms of:
Campaigns, not ads
Careers, instead of jobs
Decades, rather than days, months, or years
Read the rest of this entry »
Post Footer automatically generated by Add Post Footer Plugin for wordpress.
Tags: Guerrilla Publicity, Positioning, Target Market
Posted in Guerrilla Publicity, Target Market | No Comments »
April 20th, 2011 by jill
Master showman PT Barnum said, “A terrible thing happens without publicity …NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible waste if ignored. Publicity is the most overlooked marketing tool and also the least expensive and least risky.
Your starting point to build guerrilla publicity is to know who you are, know what you want & sing your praises often.
Know who you are.
Read the rest of this entry »
Post Footer automatically generated by Add Post Footer Plugin for wordpress.
Tags: Guerrilla Publicity, Positioning
Posted in Guerrilla Publicity | No Comments »
January 9th, 2011 by jill
WHAT THE WORLD NEEDS NOW IS HOPE
The problem today is the level of anxiety, fear, and uncertainty. It seems that society and individuals as a whole are feeling less hope. Messages of Hope is a full-day conference, Saturday February 5th in Los Angeles at the Radisson Hotel, 6225 W. Century Blvd. This event features four inspirational speakers as well as in-depth interviews conducted by Jill Lublin with extraordinary people who’ve overcome challenges, inspired others, and have Messages of Hope to share.
Be elevated by the profound and healing perspectives of inspirational leaders such as Bill Bauman, PhD, noted psychologist, speaker and best-selling author of Soul Vision.
Be encouraged by the challenges and triumphs of such self-made individuals as Loral Langemeier, known as ‘the millionaire maker’ and the founder of Live Out Loud.
Read the rest of this entry »
Post Footer automatically generated by Add Post Footer Plugin for wordpress.
Posted in Uncategorized | 1 Comment »
May 4th, 2009 by admin
I’ve had such an incredible month: speaking for Tony Robbins at the Ultimate Business Mastery Summit along w/Jay Abraham and Stephen Covey. It was an incredible opportunity.
Plus, I was featured in the Marin Independent Journal (http://www.marinij.com/lifestyles/ci_12033656) for my TV show: Messages of Hope and then, to top it off I was a guest on The View From the Bay (http://abclocal.go.com/kgo/story?section=view_from_the_bay/women_entrepreneurs&id=6787217) All of this is during the recession economy.
My point is this… use whatever is happening in the media to your advantage. For instance, if the media wants to scare us about the economy – my question to you is: how can you be an expert on the down economy?
Read the rest of this entry »
Post Footer automatically generated by Add Post Footer Plugin for wordpress.
Posted in Uncategorized | No Comments »
April 22nd, 2009 by admin
I’ve been enjoying teaching Crash Courses in Publicity throughout this first quarter and am very sensitive to how important it is to market in today’s down economy. Change any story you have to how to (fill in the blank) in today’s economy. This is so essential for success right now. I was just featured on Daytime TV in Tampa w/over 90 syndicated markets. My whole topic was about marketing in a down economy. This is the media topic that’s winning people over the most. On a more positive note – traveling around the country I can tell you that people are spending money. Please know that media is controlling the fear. You must not buy into it! Keep marketing and stay forward in front of people!
Post Footer automatically generated by Add Post Footer Plugin for wordpress.
Posted in Uncategorized | No Comments »
|
 |
