How Kindness Generates Customers

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One of my favorite stories comes from an article I read by Bill Taylor on HBR.org, the website of Harvard Business Review, retelling the story of the story of Brandon Cook, from Wilton, New Hampshire, whose hospitalized grandmother admitted she desperately wished for a bowl of soup (her favorite clam chowder from Panera Bread). Unfortunately, granting this minor wish was impossible since at that time Panera only sold clam chowder on Fridays.
Ever the loyal grandson,


How Kindness Generates Connectivity

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Neil Alcala, CEO and owner of DirectPay for the last 20 years, processes credit cards and places ecommerce solutions for coaches, speakers, trainers, infomarketers, and other professionals to get paid for their services.
I’ve personally witnessed Neil’s generosity throughout the years, as a CEO and a person, with no concern for receiving anything back. “Kindness is ingrained in our culture at DirectPay,” he told me. “It’s not something that we actively measure, but one of the things that we really focus on is when you call or contact DirectPay,


Return on Your Characteristics

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The root of the word characteristic is “character,” and isn’t that what we are really talking about here? Kindness and good character go hand-in-hand. When you have good character, you possess the characteristics of kindness that let people know you are caring, responsible, trustworthy, respectful, fair, and a good citizen. And just as there are returns on investment in business, there are returns on character—high returns.
Fred Kiel, founder of KRL International, based most of his career demonstrating that zeroing in on the kindness characteristics that make up the core of our humanity is what produces life-affirming inner change,


What Kindness Isn’t

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Maybe right now you’re thinking to yourself: Kindness? Really? The last Harvard Business School class reunion didn’t include a hand-held circle of MBAs singing Kumbaya. Maybe not, but the cream of the corporate crop has always known that a smart business strategy includes how customers are treated and perceived to be treated. In his article in the Harvard Business Review, Jeffrey F. Rayport writes about what was introduced by the Review two decades ago as “service recovery—a company’s ability to respond quickly,


The Return on Kindness (ROK) Plan: 7 Pathways to Profit

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Generating kindness currency can happen by focusing on seven character traits, or seven pathways. These steps do not need to be done in any particular order, and what is even greater about them is you can reap the benefits immediately by just implementing one or two; no need to do all of them right out of the gate. As you think about your business model and consider where kindness currency can be spent, you might find that your business is already sufficiently doused in one or two traits while you want to focus on building more equity in other areas.


What Is Kindness?

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Kindness in all of its simplicity is a loaded word. It’s a catch-term for a host of other traits, behaviors, emotions, and actions, which must be exhibited on a daily basis in order to cash in on kindness. Just as we pay for goods and services using cash, credit, and even barter, kindness currency varies. So let’s expand its definition by offering the many characteristics of kindness, the very characteristics that make up the seven pathways to profit: compassion,


Kindness: A Business Contradiction or Useful Convention?

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Doing hard work, providing highly skilled services, innovating a product, or opening a business while expecting nothing in return is typically viewed as a contradiction to profitable operations. This is why when Mark went without compensation for the hours of expertise he patiently lent me without asking for anything in return, I was humbled. He provided an example I knew I wanted to follow and it made me think. I wanted people to feel about me the way I felt about Mark,


The 7 Return of Kindness (ROK) Pathways

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It was go time! I was invited to speak at a conference on an island near Vancouver, British Columbia. I emerged from the ferry and greeted my driver. As I moved towards the car, my feet flew out from under me and everything went black.  I woke up in a hospital the next day. My brain was foggy, while bolts of pain radiated from fracturing both ankles.  Bedridden, and immobilized, my carefully laid-out plans collapsed and my income gone.


Profit of Kindness

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What is The Profit of Kindness™ and Why Is It Important?
The Profit of Kindness™ is the art of building trusting, long-lasting relationships through open, non-adversarial interchanges that result in mutually beneficial outcomes. The Profit of Kindness™ is a heart-based approach taps into your emotions, our natural instincts, and deeply ingrained feelings. It increases your chances for success because you will be doing what you value and usually do well. Your focus will be more on giving and working with others more than simply winning.


Have Your Referral Sources Pre-Market You

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When your referral sources recommend you, they should sell you to potential clients and make them eager to work with you. Then, when potential clients contact you, all you have to do is close the deal — if you want to work with them.
Most referral sources will pre-market you if they know you produce outstanding results. Most sources only want to recommend the best because it makes them look good and they prefer to associate with the best.