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Media Magnet, Jill Lublin shares tips, resources and insights for business success, Kindness and marketing impact
The Connection Culture: Attachment and Engagement in the Workforce
We know that humans require bonding to survive and thrive. Abraham Maslow theorized that working together harmoniously is a basic human drive, a survival need. Additionally, John Bowlby, an English psychologist, believed that our emotional bonds are as necessary to...
Social Networking Is Sensible Business
Professional networking organizations like eWomen Network and CEO Space are invaluable resources when it comes to connecting and sustaining relationships with professionals, but so is social media. In fact, some experts have found that the number one social media...
“Connection”
Within the word kindness is the word kin. “Kin” means there is a relationship between people, indicating a group is made up of the same kind. Kin is the word to use when you want to describe people who are connected. In business, you can’t have kindness without...
How Kindness Generates Customers
One of my favorite stories comes from an article I read by Bill Taylor on HBR.org, the website of Harvard Business Review, retelling the story of the story of Brandon Cook, from Wilton, New Hampshire, whose hospitalized grandmother admitted she desperately wished for...
How Kindness Generates Connectivity
Neil Alcala, CEO and owner of DirectPay for the last 20 years, processes credit cards and places ecommerce solutions for coaches, speakers, trainers, infomarketers, and other professionals to get paid for their services. I’ve personally witnessed Neil’s generosity...
Return on Your Characteristics
The root of the word characteristic is “character,” and isn’t that what we are really talking about here? Kindness and good character go hand-in-hand. When you have good character, you possess the characteristics of kindness that let people know you are caring,...
What Kindness Isn’t
Maybe right now you’re thinking to yourself: Kindness? Really? The last Harvard Business School class reunion didn’t include a hand-held circle of MBAs singing Kumbaya. Maybe not, but the cream of the corporate crop has always known that a smart business strategy...
The Return on Kindness (ROK) Plan: 7 Pathways to Profit
Generating kindness currency can happen by focusing on seven character traits, or seven pathways. These steps do not need to be done in any particular order, and what is even greater about them is you can reap the benefits immediately by just implementing one or two;...
What Is Kindness?
Kindness in all of its simplicity is a loaded word. It’s a catch-term for a host of other traits, behaviors, emotions, and actions, which must be exhibited on a daily basis in order to cash in on kindness. Just as we pay for goods and services using cash, credit, and...
Kindness: A Business Contradiction or Useful Convention?
Doing hard work, providing highly skilled services, innovating a product, or opening a business while expecting nothing in return is typically viewed as a contradiction to profitable operations. This is why when Mark went without compensation for the hours of...
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