Blog
Media Magnet, Jill Lublin shares tips, resources and insights for business success, Kindness and marketing impact
The Publicity Hound: Tips, Tricks and Tools for Free Publicity
20 Questions to Keep You on the Guerrilla Publicity Track Here are 20 questions to ask yourself to stay on the Guerrilla Publicity Track. They are from my best-selling book Guerrilla Publicity, available on Amazon.com Savvy Publicity Hounds will be able to answer...
The Do’s & Don’ts of Networking
Networking is the process of building and maintaining relationships. It’s the development of a team that will support your efforts and the efforts of your network teammates to reach your respective goals. Networking is about forging bonds and sharing.Networking Do’s:...
Have Your Referral Sources Pre-Market You
When your referral sources recommend you, they should sell you to potential clients and make them eager to work with you. Then, when potential clients contact you, all you have to do is close the deal — if you want to work with them. Most referral sources will...
The Power Referral Program
Branding expert Dick Bruso has developed the Power Referral Program®. His system is premised on the belief that people do business with you for four reasons. Because: They trust you. They like you. You are competent in your area of expertise. You have...
The Secrets to Successful Connecting
Connecting is the art of building relationships; relationships that last. It’s the forming of bonds with people that can grow into deeper, closer, more meaningful relationships. Making close connections is essential because people prefer to work and interact those...
Attitude
Adjust your attitude. Assume the role of the person that you want to be; a person who has already achieved success. “Always self-promote’ 24/7 and be very intentional.” Tommy Newberry the author of The 4:8 Principle (Tyndale House Publishers, 2007) states. “First,...
Remaining Fresh
Networks are constantly in flux — people come, go, and move in different directions. They get tired, bored, burned out. Changes in their lives may prevent them from helping you. Your relationship with them may be wonderful for a while and then become less productive...
YOU CAN’T DO IT ALONE
When I first started my business, I felt that I should be able to run every aspect of it myself. After all, I reasoned, it was my business and I should handle whatever was involved. Soon, I found that although I had skills, I also had holes; big, gaping holes where I...
Make sure your message is clear and focused
Language can be unclear so define all key terms to make sure that everyone is speaking the same language. For example, I tell people that I am going to help them create a message that the media will say yes to. Many people may not understand what I mean by the word “message,” so I define it for them. Their message is a one or two sentence introduction that explains the benefits they will provide.
Confirming Agreements
As soon as possible, confirm all verbal agreements. Take the initiative and contact the other party while the terms are still fresh in your minds. Confirm your agreement even if you plan to execute a formal contract so that no questions exist on the basic deal. In...
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