Blog
Media Magnet, Jill Lublin shares tips, resources and insights for business success, Kindness and marketing impact
How to Become a Celebrity on a Shoestring Budget – Five Things You Can Do to Become a Guerrilla
Master showman PT Barnum said, “A terrible thing happens without publicity … NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible waste if ignored....
Guerrilla Publicity: The Do’s and Don’ts of Media Follow Up
The way you handle the media is the key to achieving desired success. They are finicky. Aim for the headlines, Jill Lublin has the inside scoop on what makes the media smile and what makes them cringe.15 THINGS THE MEDIA HATES 1. Not taking “no” for an answer2. Long...
The Publicity Hound: Tips, Tricks and Tools for Free Publicity
20 Questions to Keep You on the Guerrilla Publicity Track Here are 20 questions to ask yourself to stay on the Guerrilla Publicity Track. They are from my best-selling book Guerrilla Publicity, available on Amazon.com Savvy Publicity Hounds will be able to answer...
The Do’s & Don’ts of Networking
Networking is the process of building and maintaining relationships. It’s the development of a team that will support your efforts and the efforts of your network teammates to reach your respective goals. Networking is about forging bonds and sharing.Networking Do’s:...
Have Your Referral Sources Pre-Market You
When your referral sources recommend you, they should sell you to potential clients and make them eager to work with you. Then, when potential clients contact you, all you have to do is close the deal — if you want to work with them. Most referral sources will...
The Power Referral Program
Branding expert Dick Bruso has developed the Power Referral Program®. His system is premised on the belief that people do business with you for four reasons. Because: They trust you. They like you. You are competent in your area of expertise. You have...
The Secrets to Successful Connecting
Connecting is the art of building relationships; relationships that last. It’s the forming of bonds with people that can grow into deeper, closer, more meaningful relationships. Making close connections is essential because people prefer to work and interact those...
Attitude
Adjust your attitude. Assume the role of the person that you want to be; a person who has already achieved success. “Always self-promote’ 24/7 and be very intentional.” Tommy Newberry the author of The 4:8 Principle (Tyndale House Publishers, 2007) states. “First,...
Remaining Fresh
Networks are constantly in flux — people come, go, and move in different directions. They get tired, bored, burned out. Changes in their lives may prevent them from helping you. Your relationship with them may be wonderful for a while and then become less productive...
YOU CAN’T DO IT ALONE
When I first started my business, I felt that I should be able to run every aspect of it myself. After all, I reasoned, it was my business and I should handle whatever was involved. Soon, I found that although I had skills, I also had holes; big, gaping holes where I...
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