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Media Magnet, Jill Lublin shares tips, resources and insights for business success, Kindness and marketing impact
How Good Leaders Keep Their Top Talents
High-performing employees contribute extensively in achieving business results. Hence, companies have designed programs from benefits and compensation to training and development to retain them. Despite this, the Harvard Business Review article by Jean Martin and...
The Profit of Kindness – 7 Pathways to Return on Kindness (ROK)
It was go time! I was invited to speak at a conference on an island near Vancouver, British Columbia. I emerged from the ferry, and greeted my driver. As I moved towards the car, my feet flew out from under me and everything went black. I woke up in a hospital the...
The 7 Return of Kindness (ROK) Pathways
It was go time! I was invited to speak at a conference on an island near Vancouver, British Columbia. I emerged from the ferry and greeted my driver. As I moved towards the car, my feet flew out from under me and everything went black. I woke up in a hospital the...
Profit of Kindness
What is The Profit of Kindness™ and Why Is It Important? The Profit of Kindness™ is the art of building trusting, long-lasting relationships through open, non-adversarial interchanges that result in mutually beneficial outcomes. The Profit of Kindness™ is a...
Top 10 Hints from the Best-Selling Book “Guerrilla Publicity”
1. Introduce yourself with a sound bite. Few people have time to listen to the full story. Use language that will grab and captivate the media, show them your star potential and make them want to move mountains to advance your career. 2. Come from the heart. To...
Seven Steps to Getting Known – Guerrilla PR for the Entrepreneur
So you’ve started your own business and you’re ready to let the world (or your neighborhood) know. Now it’s time to add public relations to the list of your entrepreneurial skills. Public relations is human relations and a critical aspect of growing your business....
How to Become a Celebrity on a Shoestring Budget – Five Things You Can Do to Become a Guerrilla
Master showman PT Barnum said, “A terrible thing happens without publicity … NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible waste if ignored....
Guerrilla Publicity: The Do’s and Don’ts of Media Follow Up
The way you handle the media is the key to achieving desired success. They are finicky. Aim for the headlines, Jill Lublin has the inside scoop on what makes the media smile and what makes them cringe.15 THINGS THE MEDIA HATES 1. Not taking “no” for an answer2. Long...
The Publicity Hound: Tips, Tricks and Tools for Free Publicity
20 Questions to Keep You on the Guerrilla Publicity Track Here are 20 questions to ask yourself to stay on the Guerrilla Publicity Track. They are from my best-selling book Guerrilla Publicity, available on Amazon.com Savvy Publicity Hounds will be able to answer...
The Do’s & Don’ts of Networking
Networking is the process of building and maintaining relationships. It’s the development of a team that will support your efforts and the efforts of your network teammates to reach your respective goals. Networking is about forging bonds and sharing.Networking Do’s:...
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