When your referral sources recommend you, they should sell you to potential clients and make them eager to work with you. Then, when potential clients contact you, all you have to do is close the deal — if you want to work with them. Most referral sources will...
Networks are constantly in flux — people come, go, and move in different directions. They get tired, bored, burned out. Changes in their lives may prevent them from helping you. Your relationship with them may be wonderful for a while and then become less productive...
Language can be unclear so define all key terms to make sure that everyone is speaking the same language. For example, I tell people that I am going to help them create a message that the media will say yes to. Many people may not understand what I mean by the word...
As soon as possible, confirm all verbal agreements. Take the initiative and contact the other party while the terms are still fresh in your minds. Confirm your agreement even if you plan to execute a formal contract so that no questions exist on the basic deal. In...
We all have networks. They consist of everyone we know: our friends, family, and business associates. Our doctors, dentists, dry cleaners, mechanics, and CPAs are also members of our networks. Why Build Your Network? Networks are an invaluable source of referrals....
To succeed in business, it takes teamwork; you can’t make it without help. The day of the Lone Ranger is long gone and even he had his trusty sidekick. Business is now a team sport. Think how many credits run at the end of a motion picture — they can scroll for dozens...
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