by Jill Lublin | Jul 27, 2011 | Uncategorized
Identify your objectives; know precisely what you want to achieve. When you’re clear about your goals, you can explain them to others. If others understand what you need, they will be better able to help. The clearer you are about your goals the more likely you will...
by Jill Lublin | Jul 5, 2011 | Public Relations
1. Type, never handwrite. Double space, use BIG margins, and leave lots of white space. Editors use the white space to edit. 2. Avoid BIG letterheads. They take up space on the page and can shout, “my message is weak, but look at my credentials.”...
by Jill Lublin | Jun 22, 2011 | Uncategorized
By Jill Lublin Connecting is the art of building relationships; relationships that last. It’s the forming of bonds with people that can grow into deeper, closer, more meaningful relationships. To create solid connections, follow these suggestions: Perfect your art....
by Jill Lublin | Jun 2, 2011 | Guerrilla Publicity, Public Relations
The relationships you build with the media are mutually beneficial. The media constantly needs fresh information and they look for people like you to provide it. Expect, but don’t be discouraged by disappointment and rejection. The media sees thousands of press...
by Jill Lublin | Apr 29, 2011 | Guerrilla Publicity, Target Market
Become a guerrilla publicist by building relationships from your heart day and night with a targeted market. Your relationships are your most valuable asset. Because you’re in business for the long haul, your best business will come from your best relationships....
by Jill Lublin | Apr 20, 2011 | Guerrilla Publicity
Master showman PT Barnum said, “A terrible thing happens without publicity …NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible...
by Jill Lublin | Jan 9, 2011 | Uncategorized
WHAT THE WORLD NEEDS NOW IS HOPE The problem today is the level of anxiety, fear, and uncertainty. It seems that society and individuals as a whole are feeling less hope. Messages of Hope is a full-day conference, Saturday February 5th in Los Angeles at the Radisson...
by Jill Lublin | May 4, 2009 | Uncategorized
I’ve had such an incredible month: speaking for Tony Robbins at the Ultimate Business Mastery Summit along w/Jay Abraham and Stephen Covey. It was an incredible opportunity. Plus, I was featured in the Marin Independent Journal...
by Jill Lublin | Apr 22, 2009 | Uncategorized
I’ve been enjoying teaching Crash Courses in Publicity throughout this first quarter and am very sensitive to how important it is to market in today’s down economy. Change any story you have to how to (fill in the blank) in today’s economy. This is so essential for...
by Jill Lublin | Nov 5, 2008 | Uncategorized
Well, two things that have been on my mind in terms of branding – one is Sarah Palin being punked by a Canadian radio show before Election Day. Her answers were again proving that she has no idea about how to behave herself in foreign matters and the answers...
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