by Jill Lublin | Dec 4, 2012 | Informative
For a new business, the ultimate objective of doing promotion and publicity is to, spread the word and consequently increase the revenue. No matter how good and extraordinary the service a business offers, unless it is backed by a solid publicity strategy, it will...
by Jill Lublin | Dec 3, 2012 | Informative
We live in a world of competition, where everyone is looking to beat the other. This competition can be evidently seen in the business world, where there are numerous companies that offer the same product or service, and to the same target market. In such case, a...
by Jill Lublin | Dec 1, 2012 | Public Relations
Hello from the Kiwi land!! I’m here in beautiful New Zealand doing speaking engagements. Watching businesses in New Zealand I have realized that publicity is really the same all over. It’s important to create brand recognition and marketplace referrals....
by Jill Lublin | Aug 30, 2012 | Guerrilla Publicity, Networking, Public Relations
Use testimonials from your customers to your advantage. They help build your credibility, so compile a testimonial file. Ask everyone you work with for written endorsements; leave no stone unturned! Guidelines for securing Testimonials Get in the habit of asking every...
by Jill Lublin | Jul 29, 2012 | Guerrilla Publicity
Publicity is the art of stirring up interest to promote you or your product or service. It’s convincing others to sing your praises, to blare from the rooftops: Who you are, What you do, and Why it’s important. Publicity will put you on the map because it:...
by Jill Lublin | Jul 2, 2012 | Guerrilla Publicity, Publicity Workshops
Join me for this free call where I will share publicity strategies without spending a fortune. These practical, no-nonsense tips will help you create your media message with specifc resources to get more credibility & visibility now. You will learn how to...
by Jill Lublin | Jun 29, 2012 | Guerrilla Publicity, Networking, Public Relations
OK, now you know that you have to take action and begin. The question is where do you start? Consider organizational events. They can be the ideal places to begin making contacts because virtually everyone who attends these events is there to network and make...
by Jill Lublin | Apr 24, 2012 | Publicity Workshops
I am giving away two tickets to my Crash Course in Publicity this Sunday 4/29 in San Diego (a $997 value EACH!). The lucky recipient must be a registered non-profit that supports animals, children or women. To enter, fill out the form below. Winner will be...
by Jill Lublin | Aug 24, 2011 | Guerrilla Publicity, Target Market, Uncategorized
Master showman PT Barnum said, “A terrible thing happens without publicity … NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible...
by Jill Lublin | Aug 15, 2011 | Public Relations, Target Market
In whatever you do, take that first, essential step; dive into the water. You may have developed the ideal solution for a major problem or invented a product that fills a critical void, but what good are they if you never implement your plans. Don’t waste your time...
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