Publicity is the art of stirring up interest to promote you or your product or service. It’s convincing others to sing your praises, to blare from the rooftops:

• Who you are,
• What you do, and
• Why it’s important.

Publicity will put you on the map because it:

• Builds your identity.
• Increases your visibility.
• Generates name recognition.
• Gets your message across.
• Compels people to buy, invest, and do business with you.

Publicity is the art of putting yourself in the spotlight. As you know, spotlights are narrowly focused-they don’t shine on everyone. To capture the spotlight, place yourself in the proper position; work your way onto center stage.

What have YOU done to capture the spotlight?