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Guerrilla Publicity: The Do’s and Don’ts of Media Follow Up
The way you handle the media is the key to achieving desired success. They are finicky. Aim for the headlines, Jill Lublin has the inside scoop on what makes the media smile and what makes them cringe.
15 THINGS THE MEDIA HATES |
15 THINGS THE MEDIA LOVES |
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- Not takng “no” for an answer
- Long news releases
- Lying, hype, and misrepresentations
- Lack of Preparation
- Small Talk
- Overkill
- Repeated cold calling
- Freebies
- Name dropping
- Lack of focus
- Confirmation calls
- Gimmicks
- Not following up requests
- Same ideas
- Getting upset
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- News
- Brevity – Be Clear
- Knowing targets
- Relationships
- Preparation
- Broad appeal
- Ties to local or current events
- Experience
- Visualization
- Celebrity tie-ins
- Prompt response
- Courtesy
- Visual aids
- No road blocks
- A pleasant attitude
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