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Guerrilla Publicity: The Do’s and Don’ts of Media Follow Up

The way you handle the media is the key to achieving desired success. They are finicky. Aim for the headlines, Jill Lublin has the inside scoop on what makes the media smile and what makes them cringe.

15 THINGS THE MEDIA HATES 15 THINGS THE MEDIA LOVES
  1. Not takng “no” for an answer
  2. Long news releases
  3. Lying, hype, and misrepresentations
  4. Lack of Preparation
  5. Small Talk
  6. Overkill
  7. Repeated cold calling
  8. Freebies
  9. Name dropping
  10. Lack of focus
  11. Confirmation calls
  12. Gimmicks
  13. Not following up requests
  14. Same ideas
  15. Getting upset
  1. News
  2. Brevity – Be Clear
  3. Knowing targets
  4. Relationships
  5. Preparation
  6. Broad appeal
  7. Ties to local or current events
  8. Experience
  9. Visualization
  10. Celebrity tie-ins
  11. Prompt response
  12. Courtesy
  13. Visual aids
  14. No road blocks
  15. A pleasant attitude