Boardroom, Inc., is a publisher of books and newsletters located in Stamford, Connecticut. It was founded in 1972 by Marty Edelston and is best known for publishing the newsletters: Bottom Line/Personal, Bottom Line/Health, Bottom Line/Tax Hotline, and Bottom...
Please your clients and customers by learning what they want and always delivering it. People have many choices and can give their business to many companies. Consistently provide what they want or they won’t continue to do business with you, and they definitely won’t...
On this episode of the Jill Lublin Show, Jill interviews Business Strategist, Syndicated Radio Show Host, Best-Selling Author, & Keynote Speaker, Ken D Foster.
Relationships are the most valuable assets in publicists’ portfolios. The most valuable relationships are those with the media because they in turn produce relationships with the greater public. And by media, we mean both the traditional media — print and television...
People want you to be authentic. They want to know that what you say is true, that you will deliver as promised, and that your product or service will work as advertised. If you hope to garner great publicity, your campaign must be authentic as well. It has to come...
In our busy world, no one has time for the full story—they want a synopsis, a digest, a capsule that takes only seconds to deliver, is easy to swallow, and resonates in their minds. And it must contain everything they need to know. Since publicity is about getting...
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