We live in a world of headlines. Headlines are the labels that tell us what articles are about and help us decide what to read. Like their cousin the sound bite, headlines are informative shortcuts for people who don’t have time to read, or even scan, the whole story....
Whenever I am asked by people about my most important tip for entrepreneurs, I would always say it is about growth and that they have to capture their audience. We all know that businesses are built based on a captive audience. The failure and success of your business...
Connection is all about partnerships with customers, vendors, colleagues, and prospects. I sat with Marc Allen, an internationally renowned author, president, and publisher of New World Library, which he co-founded with Shakti Gawain in 1977. He has guided the company...
Maybe right now you’re thinking to yourself: Kindness? Really? The last Harvard Business School class reunion didn’t include a handheld circle of MBAs singing Kumbaya. Maybe not, but the cream of the corporate crop has always known that a smart business strategy...
Once upon a time, there were salespeople who started the purchasing process and heavily influenced the decision-making of consumers. But times have changed. Today, according to a research by HubSpot, 62 percent of consumers will use a search engine for information...
For guerrillas, the Internet continues to be a bonanza because it has exponentially expanded their media opportunities and their reach, and brings potential consumers to them. A website makes it possible for a guerrilla to address wider target audiences more...
Networking starts with introductions and introductions come in a number of forms. I have separated them into five categories: Cold calls Leads Cold introductions Warm introductions Personal introductions Cold calls are attempts to contact people who you don’t know and...
Business is not always about money, although for most people the bottom line influences a lot of their decisions. In business, profits are always a consideration; they are the measuring rod. But sometimes the best way to get noticed is by forgoing some profits,...
In nature we never see anything isolated, but everything in connection with something else which is before it, beside it, under it and over it. —JOHANN WOLFGANG VON GOETHE The best way to build or expand your business is to become influential, to convince others that...
I think the number-one thing people remember about other people is when they have been given more of their time than expected. We all know doctors who make us sit in the waiting room for far too long, but we keep going back because once we are in the examining room,...
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