‘Tis the season to be Networking, fa-la-la-la-la, la-la-la-la! As the year comes to a close and the festive lights twinkle with merriment, savvy entrepreneurs know that the holiday season isn’t only about decking the halls; it’s about expanding your...
Many of us hold false beliefs about business, including myths that have been passed down through traditional approaches that are no longer effective, as well as theories that may have sounded plausible but lacked substance. This also applies to the realm of...
Guerrillas know that the regardless of what product you produce or service you provide, you are the product! You are your own brand, and you must always sell yourself. And selling yourself is a full-time job. When you repeatedly sell yourself, you build name...
Good question. Some people believe that press releases are obsolete and that no one actually reads them. True-most press releases are not read thoroughly, but they are scanned. People glance at headlines and bullet points and give most releases a quick once over. So...
There are few things that help you stand out from the crowd more than effective publicity. Having logos from notable press outlets or examples of publicity appearances visible when someone visits your website, sees you in an interview, or discovers any of your content...
Publishing a book catapults you to the upper strata of authority figures. It gives you more credibility. Authoring a book brings you recognition as an expert, a leader in your business, and a star in your field. Having a book published in your area of expertise opens...
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