“A fundamental new rule for business is that the internet changes everything” — Bill Gates For guerrillas, the Internet continues to be a bonanza because it has exponentially expanded their media opportunities and their reach, and brings potential consumers to them. A...
There are few things that help you stand out from the crowd more than effective publicity. Having logos from notable press outlets or examples of publicity appearances visible when someone visits your website, sees you in an interview, or discovers any of your content...
You’ve been invited to a networking event and you’re unsure whether or not to attend. Or, maybe you don’t think of yourself as someone who “does” networking but would like to improve your career prospects. The good news is that it’s...
When I first started my business, I felt that I should be able to run every aspect of it myself. After all, I reasoned, it was my business and I should handle whatever was involved. Soon, I found that although I had skills, I also had holes; big, gaping holes where I...
Connecting is the art of building relationships; relationships that last. It’s the forming of bonds with people that can grow into deeper, closer, more meaningful relationships. Making close connections is essential because people prefer to work and interact those...
Hello from the Kiwi land!! I’m here in beautiful New Zealand doing speaking engagements. Watching businesses in New Zealand I have realized that publicity is really the same all over. It’s important to create brand recognition and marketplace referrals....
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